This sweet preppy look should be illegal! Long-haired Hello Kitty makes a surprise debut with a study-abroad vibe that’s totally charming
A limited-time Central themed store is now selling it!
Summary
- Sanrio has teased a Hong Kong–exclusive “Hello Kitty Long Hair Styling Series” plush.
- The new lineup breaks from Hello Kitty’s classic look, boldly giving her a sleek, shiny long-haired makeover.
- The outfits in the series channel a study-abroad vibe, from sweet preppy styles to cool denim looks.
- This 2026 Hong Kong–exclusive plush will officially launch at the brand-new themed flagship store in Central.
Among the classic cartoon characters everyone knows, Sanrio’s Hello Kitty has always been seen as well-behaved and sweetly cute. This time, though, the brand is breaking with tradition and teasing an unexpected new look. The Hong Kong-exclusive “Hello Kitty Dress Up Series Long Hair Styling Collection” has been unveiled, giving Hello Kitty a bold, highly recognizable head of glossy long hair that instantly transforms her into a stylish girl who looks as though she’s just returned from studying abroad.
- Related reading: Feel soothed by cuteness while you soak in the bath! Lush teams up with Sanrio again, this time featuring three popular characters
Long-haired looks that upend her classically sweet image
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The “Hello Kitty Dress Up Series” figures come in three different glossy long-haired looks. One has eye-catching blonde hair and wears a knit V-neck preppy vest, pleated skirt, and white ankle boots, giving off a strong British collegiate feel. The other two feature rich brown and dark brown long hair, paired respectively with a casual denim jacket and sunglasses perched on top of the head. The bold long hair and bangs give the classic Hello Kitty an instantly more polished, study-abroad-inspired feel.
Exclusive to the new Central themed flagship store
The “Hello Kitty Dress Up Series Long Hair Styling Collection” figures will officially go on sale at the newly opened themed flagship store in Central. The long-haired Kitty’s distinctly European street-style feel fits right into Central, a skyscraper-filled metropolis where British influences and modernity intersect. If you’re interested, keep an eye on upcoming official announcements.
Join POPBEE Circle and subscribe to the POPBEE newsletter for the latest updates, plus early access to exclusive perks and discounts! Beyond this article, here are some recent stories also worth checking out:
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