Hailey's rhode Steps into a Parisian Street Corner! Transforming a French Café into Brand Everydayness Under Green Awnings

With its green awning, woven chairs, and warm lighting, it looks like a familiar Parisian street corner, but the sign above reads café rhode. Hailey Bieber’s beauty brand brought its experience into a French bistro, briefly turning a name usually found in makeup bags into a place where people can sit down, eat, and chat.

• Read more: Ranked number one for two straight years! The 2026 World’s 50 Best Bars list is out, and Hong Kong’s Bar Leone takes the top spot again

Keeping the Parisian street corner and letting rhode step right in

IMAGES FROM/rhode

The event took place at Le Bonaparte in Saint-Germain-des-Prés, located at 42 Rue Bonaparte. Based on the photos, the original Parisian bistro atmosphere remains clear. The neatly arranged outdoor seating under the green awning still holds that irresistible pull to sit and watch the street views.

rhode added its own brand details through the awning lettering, a special menu, and souvenirs. With such a light touch, it’s easy to imagine just walking past, recognizing the name, and deciding to stay a little longer.

Finish your meal and take home a Parisian souvenir

images from/rhode

The event was held to celebrate rhode’s launch at Sephora in Europe. Diners received custom postcards and a rhode metro card. This card is a brand souvenir, not an actual subway ticket. During the event, there was also an arrangement to redeem skincare samples with purchases at select stores.

café rhode ran for a limited time from September 30 to October 4, 2026, and is now over. Even if you couldn’t sit under the green awning in person, the event still left a highly visual brand moment: putting beauty, dining, and Parisian street scenes into the same slice of daily life.

Join Popbee Circle and subscribe to the Popbee newsletter to read the latest updates right away, and be the first to know about exciting exclusive rewards and discounts! Besides this article, here are a few recent stories you might want to check out: