A Parisian Afternoon on Your Wrist: Casio teams up with Café Kitsuné to turn its popular square watch into a chic matcha green
Adorable little fox details are hidden everywhere 🦊
Summary
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Casio and Café Kitsuné have launched the collaborative watch AQ-230ECK, based on a retro square dual-display design.
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The watch features a silver metal bracelet paired with a low-saturation “matcha green” dial, blending Japanese and French lifestyle aesthetics.
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Both the dial and caseback are printed with Café Kitsuné’s signature fox motif, and the limited-edition packaging also comes in a matcha color tone.
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The suggested retail price is US$ 120, and it will officially go on sale at Casio’s directly operated concept stores starting September 3, 2026.
Some crossovers feel like a perfect fit the moment they’re announced. When the practicality of Japanese watchmaker Casio meets Café Kitsuné, a coffee brand that blends Japanese and French lifestyle aesthetics, the result is the Casio × Café Kitsuné AQ-230ECK. The pair chose the long-beloved AQ-230 dual-display square watch as the centerpiece, bringing together Tokyo’s tea culture and Parisian refinement. You don’t need a huge budget to wear a beautifully designed expression of everyday taste on your wrist.
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A retro silhouette meets Parisian refinement
The AQ-230 has long been loved for its compact square case and analog-digital display. The biggest highlight of this collaboration is its dial, now entirely in a calm matcha green.
The silver metal bracelet complements the muted green, giving the slightly retro digital-watch silhouette a touch of Café Kitsuné’s signature laid-back French feel. It looks equally at home with a sharp blazer or a casual weekend T-shirt.
A cute fox hidden in the details
Signs of the collaboration are subtly tucked into every corner. Café Kitsuné has brought Japanese matcha to Paris since 2014, and this time, it gives that matcha spirit a tangible form: its signature fox emblem is delicately placed above the matcha-colored dial. Turn the watch over, and you’ll find fox motifs and the brand logo engraved on the caseback and clasp. Even the limited-edition packaging comes in a custom matcha shade, creating a cohesive look from the box to the watch itself.
What makes this collaboration especially appealing is that it doesn’t rely on overly complicated design to steal the show. A clean shade of green and subtle fox accents are all it takes to give this familiar watch a completely different, softly warm feel.
Availability
It looks great without sacrificing practicality. The AQ-230ECK still includes everyday essentials such as water resistance, an alarm, stopwatch, hourly time signal, and fully automatic calendar.
The Casio × Café Kitsuné AQ-230ECK has a suggested retail price of US$ 120. Pre-orders will be available first through the Casio official online store from 2:00 p.m. on September 1 through September 2, with the watch expected to officially arrive at directly operated concept stores on September 3, 2026. If you like this colorway, be sure to mark the dates on your calendar.
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