Snoopy fans, this is a must: Tokyo Snoopy Museum’s new 2026 wing is coming, with the cozy vibes leveled up!
Everything is soft and fluffy～～
Longtime Snoopy fans are surely familiar with the Snoopy Museum in Tokyo, which has long held a place on many people’s must-visit-in-a-lifetime lists. On March 7, 2026, this familiar destination will be getting another update with the new “Soft & Fluffy Museum” concept, alongside the special exhibition “Together with Linus: Everyone’s Linus.” It will be hard not to add it to your Japan travel itinerary this time.
- Related reading: Step into Snoopy’s mouth: Tokyo’s Snoopy Museum reopens, and Snoopy fans can get ready to make the pilgrimage!
The new “Soft & Fluffy Museum” is here to soothe!
One of the most anticipated highlights of the new museum is a plush-filled space you can touch and hug. Giant Snoopy and Woodstock plush toys seem to be waiting for you to dive right in, their soft textures making you want to linger a few extra minutes. There’s also a new soft lounge area covered in comfortable mats, where you can stretch out to read, unwind, or simply chat and daydream, recreating Snoopy’s lazy everyday life lounging atop his doghouse.
- Opening date: March 7, 2026
Limited-time “Linus” special exhibition
Launching alongside the museum in March, the special exhibition “Together with Linus: Everyone’s Linus” echoes the “Soft & Fluffy” theme by centering on Linus’s security blanket. Featuring a selection of 45 valuable original Peanuts comic-strip artworks, it invites you to rediscover this gentle, absentminded character with a philosophical streak. Dependent on his blanket yet full of insightful words, Linus also connects Charlie Brown and Snoopy emotionally. Revisiting their familiar, adorable interactions will still bring a knowing smile.
- Exhibition dates: March 7-August 30, 2026
Don’t miss the adorable merch
Don’t rush off after the exhibition! The museum gift shop, BROWN’S STORE, is also launching limited-edition items in its “Linus Collection,” from clothing and tote bags to everyday accessories. Each piece carries the brand’s signature simple, well-made feel and cute details, so it’s easy to end up bringing home a few extra things. For fans, this area may be even harder to leave than the exhibition itself!
Snoopy Museum 2026 Information
- Address: 3-1-4 Tsuruma, Machida, Tokyo
- Hours: Weekdays, 10:00 a.m.-6:00 p.m.; weekends and national holidays, 10:00 a.m.-7:00 p.m.
- 2026 closure for renovations: March 2-6
- Ticket information: Advance tickets for adults and university students are 2,000 yen and are now available on the official website.
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