A one-night-only dinner on the Naples coast: Nike teams up with WE ARE ONA to bring the city skyline to the table!
Dining with an ocean view is just too romantic
Summary
- WE ARE ONA joins forces with Nike and The Attico to create a one-night-only dining experience in Naples, Italy.
- The dinner menu is co-curated by renowned Neapolitan chef Ciro Oliva and the team from the century-old pizzeria Concettina ai Tre Santi.
- The event draws inspiration from the culture of the Sanità neighborhood, blending Naples’ history, local cuisine, and the creative energy of a new generation.
- Set on a seaside terrace, the venue uses an open-air long table, floral installations, and Mediterranean views to create an immersive dining experience.
In recent years, brand launches have become about more than simply showcasing new products. Through a complete experience, they invite people into the lifestyle a brand envisions. Recently, WE ARE ONA partnered with The Attico and Nike to create a one-night-only dining experience in Naples, Italy, bringing together the city’s culture, cuisine, and spatial design to open a new chapter for brand events.
Bringing the soul of Naples to the table
Images from ig / @we.are.ona
For this dinner, renowned Neapolitan chef Ciro Oliva and the team from the century-old pizza institution Concettina ai Tre Santi collaborated on the menu. Centered on local ingredients and classic dishes, it reinterpreted Naples’ culinary culture, drawing inspiration from the historic Sanità neighborhood and showcasing the creative energy of Italy’s new generation. Each dish became part of the city’s story, allowing guests to savor the food while experiencing Naples’ cultural heritage.
An immersive experience of sea views, floral arrangements, and design
Images from ig / @we.are.ona
The event took place on a coastal terrace overlooking the Mediterranean, where WE ARE ONA extended a long table toward the sea and incorporated the natural scenery into the setting with abundant floral installations and greenery. The sunset, sea breeze, and food came together for an open-air dinner that engaged the senses of sight and taste, along with the atmosphere of the space. It also once again showed WE ARE ONA’s skill at using spatial design to create memorable dining experiences.
When a brand experience becomes a form of cultural curation
WE ARE ONA continues to present limited-time dining projects in cities including Paris, Tokyo, and Copenhagen, bringing together cuisine, art, architecture, and brand storytelling. This collaboration with Nike and The Attico also proves once again that a truly memorable brand experience is not simply about the new products themselves. Through a dinner, it allows people to rediscover a city, a culture, and the lifestyle the brand hopes to convey.
Join Popbee Circle and subscribe to the Popbee newsletter for the latest updates, and be among the first to learn about exclusive perks and discounts! In addition to this article, here are some recent stories worth your attention:
- Aspen’s most beautiful dinner is born as WE ARE ONA turns the entire restaurant into an art installation
- Buy straight from your Korean shopping list in Hong Kong: Olive Young teams up with Sephora, bringing 14 popular beauty brands to the city
- Finally, September is here: Le Labo 2026 City Exclusive perfumes are on sale, and you need to know the new Beijing-only SHIU 25!
