At 71, Donatella Versace announces she’s creating a new brand from scratch: “If it can’t be called Versace anymore, what will she design?”
If you take away the name “Versace,” what is it that Donatella most wants to hold on to?
Summary
・ After stepping down from the brand role she had helmed for nearly 30 years, Donatella Versace announced a joint venture with REVOLVE Group, where she will serve as chief creative officer and launch an entirely new personal business. ・ The new brand will break free from the constraints of past brand archives and iconic symbols, building from scratch a product range that spans Fashion and Beauty, expected to roll out starting in 2027. ・ By choosing to partner with REVOLVE, which focuses on digital communities and a new generation of consumers, the venture is mapping out a presence in the US, Latin America, Asia-Pacific and the Middle East, opening a direct dialogue with the next generation. ・ At 71, she is stepping out from the shadow of a legendary surname and its historical baggage, showing the daring spirit of no longer needing to defend an existing brand framework and instead returning to fashion’s starting line powered purely by her own creativity.
