Outdoor style can look this soft too: Kim Go-eun becomes Snow Peak’s ambassador and wears the mountain aesthetic just right
Now I suddenly can’t wait for fall to arrive
Summary
- Korean actress Kim Go-eun has been invited to be the new brand ambassador for Snow Peak Apparel, kicking off a collaboration for the Fall/Winter 2026 collection.
- The first campaign, “First Scene with GO EUN,” is set against autumnal natural scenery and highlights outdoor looks that balance performance and texture.
- The Fall/Winter 2026 pieces focus on flattering silhouettes and a lightweight feel, challenging the stereotype that outdoor clothing has to look overly tough.
Whenever the seasons change, we’re always looking for a fall jacket that keeps out the chill without compromising your look. Korean actress Kim Go-eun, beloved for her natural, easygoing charm and timeless sense of style, has taken on a new role as the face of Snow Peak’s Korean apparel line. She also fronts the brand’s 2026 Fall/Winter campaign, “First Scene with GO EUN.”
- Related reading: A fresh way to wear sportswear: 5 Sport Chic outfit ideas that combine comfort and style
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Bringing outdoor functionality into city life
For Snow Peak’s 2026 Fall/Winter collection, the development team has retained key features such as wind resistance, water repellency, and warmth, while refining the cuts and waist details to flatter the female form. The pieces offer the freedom of movement needed for outdoor activities while creating a clean, softly feminine silhouette on city streets. From cropped windbreakers in gentle tones to lightweight knit layers, the collection reflects the brand’s careful pursuit of practicality and beauty, making outdoor-inspired style easier to wear.
Set against an autumn landscape of warm sunlight and a gentle breeze, Kim Go-eun wears an earth-toned hooded jacket with sharply tailored casual pants. Free of overly showy embellishments, the look shows that functional clothing can still have a calm, artful feel, giving off an ease that makes you want to emulate it.
Join POPBEE Circle and subscribe to the POPBEE newsletter for the latest updates, as well as early access to exclusive perks and discounts. Beyond this article, here are a few recent stories worth checking out:
- ONCE can go straight for the bag now! Sana becomes COVERNAT’s ambassador, nailing the perfect balance of cool and soft
- Bring old-school New York chic into your everyday looks with Tommy Hilfiger’s Fall/Winter 2026 collection, as Jisoo shows off the coolest American preppy style
- Still stressing over how to match couple outfits for fall? UNIQLO teams up with Jennie MV male lead Kai to bring everyday couple styling inspo
