K-style outfits

Fashion

Outdoor style can look this soft too: Kim Go-eun becomes Snow Peak’s ambassador and wears the mountain aesthetic just right

Now I suddenly can’t wait for fall to arrive

By Tracy Yip/Sep 1, 2026

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Fashion

Effortlessly polished and chic: These 3 niche Korean brands define the relaxed styling aesthetic of 2026

Channel that unhurried, old-school kind of romance~

By Tracy Yip/Apr 20, 2026

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Accessories

I want both style and practicality: Rockfish’s lightweight bow backpack is the key accessory for this year’s relaxed Korean-girl vibe

This bag really hits all the right aesthetic notes!

By Venus Law/Apr 2, 2026

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