Who can resist Jennie’s charm? Ray-Ban’s signature Aviator with color‑changing pink lenses is impossible to ignore
Jennie looks way too cool in these 😍
Summary
- Ray-Ban has released its 2026 “Back to School” campaign, unexpectedly starring Jennie.
- The classic Aviator metal pilot frame, created in 1937, keeps its signature double-bridge design.
- Fitted with Transitions GEN S lenses, it automatically shifts to a pink tint outdoors.
- The new line is now available on the official Ray-Ban website, while pricing for Taiwan and Hong Kong is still to be announced.
BLACKPINK’s Jennie returns for Ray-Ban’s latest Back to School campaign, bringing new energy to the iconic Aviator sunglasses, first introduced in 1937. The biggest highlight of the collection is its new Transitions GEN S photochromic lenses in a dreamy Ruby pink shade. It is now officially available on Ray-Ban’s website, so those who love pink hues should not miss it.
The classic metal frame, first introduced in 1937
Anyone who pays even a little attention to accessories will be familiar with Ray-Ban’s signature Aviator sunglasses. First introduced in 1937, the design was originally created to protect pilots’ eyes. With its sleek teardrop-shaped frame, distinctive double bridge, and lightweight gold metal construction, it has remained a favorite among cool girls for decades.
Dreamy Ruby pink photochromic lenses
Rather than the familiar dark green or deep black tints of the past, Ray-Ban has given the Aviator a more futuristic technological update this time. The entire collection features new Transitions GEN S photochromic lenses in a distinctly girlish “Ruby” pink. The most appealing detail is that the lenses are clear and transparent indoors, then automatically shift to a rich pink once you step outside into the sunlight, adapting perfectly to changing light conditions.
For those who prefer a more understated look for everyday wear, the collection also offers a Transitions Color Touch Ruby version that maintains a soft rose-pink tint all day. It subtly flatters the face while adding a filter-like romantic feel to everyday visuals.
Jennie’s geek-chic style
As the Geek Chic trend continues to gain traction on social media, Jennie demonstrates the Aviator’s versatility with her relaxed style, whether she’s heading to the library for a quiet read or meeting friends for a weekend shopping trip. Along with the sunglasses, the Aviator Optics eyeglass collection is launching at the same time, allowing women who need prescription lenses to easily bring this confident attitude into their everyday lives. The new collection worn by Jennie is now available on the brand’s official website, so those interested may want to head over and browse soon.
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