Gap turns its classic hoodie straight into a bag, keeping the pockets and drawstrings exactly the same on this tote
Gap refolds that hoodie in your closet into a tote you can carry every day.
Summary
-Gap has launched the new The Hoodie Tote, directly inspired by the brand’s classic Arch Logo Hoodie, turning the familiar hoodie design into a tote bag. -The bag is made from Gap’s signature fleece, keeping the ribbed details, drawstring opening, and collegiate-style logo, while the interior is lined with neoprene to give the bag more structure. -The Hoodie Tote comes in multiple colorways, 3 sizes, plus a pouch. Official pricing ranges from US$29.95 to US$99.95, and it will officially launch on September 8.
If you took that Gap hoodie you’ve worn for years off the hanger and folded it into a bag, this is probably what it would look like.
Gap’s latest release, The Hoodie Tote, brings its familiar Arch Logo Hoodie to an accessory. With a deep navy fleece body, the arched GAP logo front and center, and an exterior pocket resembling a hoodie’s kangaroo pocket, its inspiration is clear at first glance.
It’s also the most playful piece in GapBag, Gap’s first full handbag collection. Designed by accessories designer Reed Krakoff, it reworks the details of the classic hoodie into an everyday bag you can take out with you.
- Related reading: A nostalgic favorite gets an upgrade: Gap Beauty makes a surprise return, with 5 classic fragrances reimagined as haute couture eau de parfums!
The classic Gap hoodie becomes a tote bag for your shoulder this time
images from/gap
The Hoodie Tote’s appeal goes beyond the familiar GAP logo. Its soft fleece body, hoodie-inspired ribbed details, drawstring closure, and front pocket preserve the hoodie’s signature features.
The deep navy version especially brings to mind the classic piece in your closet. Its front exterior pocket looks like a kangaroo pocket carried over from a hoodie, bringing the casual feel of something you wear into a new form on your shoulder.
It may look soft and casual, but it’s practical inside, too. A neoprene lining beneath the fleece exterior gives the bag structure, while the familiar hoodie drawstrings become its closure, giving clothing details a new purpose.
From tote bags to pouches, bringing the hoodie into everyday life
images from/gap
Along with this deep navy tote, the Hoodie Bag collection comes in 3 sizes and includes a small pouch, with several colors to choose from. Prices range from US$29.95 to US$99.95, depending on size.
The full GapBag collection will officially launch on gap.com on September 8, with select styles also rolling out to international markets including North America and Japan.
What makes The Hoodie Tote most appealing may be its sense of familiarity. The fleece material you’ve worn for years, the arched logo, and the kangaroo pocket have become a bag you can grab on your way out, while retaining the easygoing, easy-to-style feel of a Gap hoodie.
Join Popbee Circle and subscribe to the Popbee newsletter for the latest updates and early access to exclusive perks and discounts. Beyond this article, these recent stories are also worth checking out:
- Seasonal Bag Guide: Follow Kim Yoo-jung to pick CHARLES & KEITH’s new Fall/Winter arrivals, this Ginevra tote is bound to blow up
- This time Starbucks isn’t opening a new store, it’s heading straight into the forest—and even the coffee grounds are going back to the earth
- After Lady Dior and the Saddle? Dior’s new Promenade bag aims to make this bow the next It Bag
