The most mesmerizing watches you can’t buy: Rolex creates 4 stunning Daytonas that put the glow of all four seasons on your wrist
This combo is just too rare
Summary
- Rolex is launching four one-of-a-kind Cosmograph Daytona watches, inspired by the four seasons and showcasing exceptional gem-setting craftsmanship.
- The watches will be offered in a charity auction at Phillips in London on September 28, 2026.
- All proceeds from the auction will be donated to two organizations: the Federer Foundation and Re:wild.
- This initiative echoes Rolex’s Perpetual Planet Initiative and highlights the brand’s commitment to the sustainability of our planet.
Rolex recently unveiled four one-of-a-kind Cosmograph Daytona watches, showcasing the brand’s finest watchmaking and set to find new owners at an upcoming London auction. For the typically understated and reserved Rolex, releasing four unique pieces at once is certainly a rare move.
- Related reading:Style and value retention: 7 couples’ watches from Rolex, Cartier, and more for a heart-stirring sense of occasion!
Redefining time through the colors of the four seasons
Departing from its usual rugged, motorsport-inspired image, this new Cosmograph Daytona release takes an elegant, luxurious direction. Drawing inspiration from the four seasons, Rolex uses distinctive gem-setting techniques to turn the passage of time into tangible color and radiance. From vibrant dials to gradient gem-set bezels with finely cut stones, each watch precisely captures the mood and natural beauty of a particular season. By bringing together nature’s vitality and the highest level of watchmaking, these four Daytonas have acquired the collectible value of works of art.
The gentle force behind the luxury
More significant than their striking appearance may be the reason these four watches were created. As part of the Perpetual Planet Initiative, proceeds from the auction will benefit two major organizations. First is the Federer Foundation, founded by tennis great Roger Federer, which promotes early childhood education for children in southern Africa and Switzerland; the other is Re:wild, co-founded by actor Leonardo DiCaprio, which focuses on protecting and restoring wild ecosystems around the world. As Rolex SA CEO Jean-Frédéric Dufour puts it, “True excellence lies not only in the quality of our products, but in the positive impact we can have on the world.”
See you in London at the end of September
For collectors who can truly afford to acquire them, or watch enthusiasts who simply appreciate watchmaking, this auction is undoubtedly the key event of this fall. These four much-discussed one-of-a-kind watches are confirmed to go up for public auction at Phillips in London on Monday, September 28, 2026. As for the astonishing prices at which they will finally fall, we’ll have to wait until the end of September.
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