Who could resist Kim Taehyung’s charm: Champion announces V as global ambassador, and his looks are already about to sell out
ARMYs, is your wallet ready?😍
Summary
- Champion announced on August 10, 2026 that BTS member V has been appointed global ambassador, becoming the new face of its “True Champion” campaign.
- The cast for the Fall/Winter 2026 campaign is impressive. In addition to V, it features multi-hyphenate names like Romeo Beckham and SOFI TUKKER.
- The brand’s executives value V’s worldwide influence across music, fashion, and art, which aligns perfectly with Champion’s core spirit of encouraging originality and self-expression.
- The new campaign showcases V’s unique appeal as a pop culture trendsetter, and since its simultaneous global launch on August 10, it is expected to spark a buying frenzy among fans.
After a busy stretch, do you ever just want to pull on your most comfortable hoodie? This fall, the classic everyday piece we all rely on is getting an irresistible new look. In an unexpected announcement, century-old sportswear brand Champion revealed that V (Kim Taehyung) of global pop group BTS has officially become its global ambassador.
- Related reading:BTS appears at the 2026 World Cup halftime show, getting the whole crowd hyped with “Dynamite”!
A perfect meeting of a century-old classic and a pop culture icon
Brands have been looking for a face that can speak for Gen Z, and V is undoubtedly the ideal choice. As the central figure in the Fall/Winter 2026 “True Champion” campaign, V is more than a singer: he’s a defining figure across fashion, art, and pop culture.
Stefani Fleurant, Executive Vice President of Marketing, Sports and Lifestyle at Authentic, also shared why the partnership came about. She said V’s creative vision and genuine character make him the natural person to convey the brand’s values.
An elevated take on everyday style
More than unattainable haute couture, the real test of taste is making everyday casualwear look polished. Founded in 1919, Champion’s signature “C” logo has long been part of street culture’s shared memory. With V’s distinctively relaxed aura, items once rooted in hard-edged sportswear take on an easygoing, uninhibited sense of style.
If your closet is still missing a versatile essential for the changing seasons, this collaboration is well worth a look. The “True Champion” campaign launched globally on August 10, so head to Champion’s website to see which pieces this heartthrob has made popular this time.
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