Kiko Mizuhara shows the first coyseio 038 collection, turning elevator looks into an everyday outfit bible
The elevator is a fashion week too
Summary
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With the coyseio sub-line now operating independently, 038 unveils its first fall/winter collection.
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Kiko Mizuhara fronts the campaign, embodying the theme “IRREPLACEABLE BASIC.”
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Elevator self-portrait scenarios offer styling inspiration that’s versatile and practical.
If we could look as stylish as Kiko Mizuhara in the elevator every day, heading out would probably be a lot more fun. Emerging brand 038, which has officially spun off from coyseio and now operates independently, has unveiled its first collection since going independent for Fall/Winter 2026, “038, 2026 FALL COLLECTION.” The brand invited model and actor Kiko Mizuhara to star in its new campaign, set in a place we know all too well: an elevator. Phone in hand, Kiko takes elevator selfies, and every look feels like a guidebook for everyday dressing.
- Related reading: The ultimate watch for sweet-but-cool girls: the Baby-G x coyseio collaboration pairs black with tiny daisies for a heavenly combination
An elevator guidebook for outfit inspiration
In this campaign, Kiko wears several looks in the elevator, offering plenty of styling inspiration. Rather than the cool detachment of a traditional fashion campaign, 038 has chosen a relatable selfie setting that makes it easier for readers to imagine themselves in the looks. In one outfit, for example, Kiko layers a beige T-shirt over a gray long-sleeve top with a gray skirt and green handbag, creating a layered street-style look. In another, she pairs a green top with jeans for a simple, laid-back feel. She also wears a loose pink knit sweater with capri pants. Every look is easy to recreate.
Reworking irreplaceable basics
038’s core theme is “IRREPLACEABLE BASIC,” with three design concepts branching from it: “REBIRTH,” “BREAKING THE RULES,” and “NEW PATH.” With its first collection since becoming independent, the brand seeks to reshape the fashion silhouette of classic basics through distinctive cuts and a keen color sensibility. Kiko’s varied poses and outfits in the elevator campaign also reflect this spirit of breaking conventions and finding new paths.
Join POPBEE Circle and subscribe to the POPBEE newsletter for the latest updates, and get early access to exclusive perks and discounts. Beyond this article, here are a few recent stories worth checking out:
- Bring old-school New York chic into your everyday looks with Tommy Hilfiger’s Fall/Winter 2026 collection, as Jisoo shows off the coolest American preppy style
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