Star products all in one: fwee’s hit DIY palette lets you pick the case, highlighter, jelly pot and more yourself
With over 500,000 possible combinations, every palette feels one of a kind 😍
A vanity full of makeup is soothing to look at, but who could resist a single palette that brings together all your favorites? Korean beauty brand fwee, which has become hugely popular in recent years, has launched a new “DIY Palette.” Along with turning its makeup products into cute charms, it packs all of the brand’s star products into one compact case. With more than 500,000 possible combinations, each one feels like a one-of-a-kind palette!
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Built around the idea of “FWEE It Yourself!”, fwee’s compact round palettes come in colorful candy shades, cool metallic finishes, and even a clear version, with 6 options in total. Each palette lets you choose 5 product pans. fwee offers its star products to fill them: lip-and-cheek jelly pots, eyeshadows, highlighters, glitter toppers, and eye primer.
fwee has selected 38 shades from its product lineup, including pale pinks and light beiges for a base, along with more saturated pinks and browns for creating gradients. There are also highlighters and glitter toppers in different finishes. The DIY Palette can also be filled with fwee’s best-selling lip-and-cheek jelly pots, available in JP01, JC03, JR01, JN01, JS01, and JM01.
The fwee DIY Palette is exclusively available in physical stores and is now on sale at its Taipei, Taichung, and Tainan locations. Shoppers can choose their favorite case, shades, and textures to create their own custom palette in store. Pop-up activities and gifts are also available, including sticker decorations, strawberry keychains, and a set of Nayeon photocards. Those interested can keep an eye out for more details.
Nayeon’s fwee DIY Palette shades
- EYE: Cotton, Creamy, Lady
- Glitter: Blink
- Highlighter: Fever Garnet, Ruby Reborn
- LIP: #JP01 Sugar Coat, #JR01 Squeezed
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