After the Pudding Pot, fwee Strikes Again: The New Cheek Chip Blush Looks Like a Tiny Gum Box, and Even the Mini Toast Puff Is Must-Have
Should you choose a baked glow or a sorbet cream finish?
Summary
- Cheek Chip Blush comes in 3 textures—Powder, Cream, and Baked—across 12 shades, with an initial launch price of HK$ 108 at Hong Kong stores.
- Purchase any Cheek Chip Blush to receive a matching application tool, including a Precision Soft-Focus Blush Brush, Mini Toast Puff, or Soft Veil Dewy Blush Brush.
- Launching alongside it, the Earl Grey Hour collection offers 8 low-saturation shades, featuring Matte Lock Lip Tint and 3D Crystal Lip Gloss.
- Hong Kong store-exclusive events offer a free hair clip for completing a Dress Code check-in, as well as a dual-use umbrella available as a gift-with-purchase or purchase add-on.
Korean beauty brand fwee, which created a buzz across the beauty world with its Lip & Cheek Blurry Pudding Pot, is back with another irresistible design. Anyone who has used mud or cream blushes has likely run into the same frustration: the color looks gorgeous, but dabbing it on with fingers accidentally lifts the foundation underneath. Designed for hassle-free everyday application without disrupting base makeup, fwee’s new Cheek Chip blush series hits the spot—and its sleek, pocket-sized container already makes it a total crowd-pleaser.
The Cheek Chip collection debuts with three distinct textures across 12 everyday shades.
Powder Chip (Matte Powder Blush)
Featuring a finely milled, soft-focus formula, this line light-handedly absorbs excess oil with minimal fallout, leaving behind a subtle, hydrating matte finish. Shades include classic pale pink #WITHOUT CHIP, peach coral #BLUSH CHIP, contouring brown #TAUPE CHIP, and berry-tinged #VINTAGE CHIP.
Baked Chip (Luminous Baked Blush)
Baked with a golden ratio of luminous powder and hydrating cream, this sheer texture is infused with micro-hyaluronic acid to prevent cakiness even when layered, creating a watercolor-like sheer glow. Shades include bright pink #VANILLA CHIP, ethereal pink #FAIRY CHIP, nude brown #OAT CHIP, and lavender #MAUVE CHIP.
Cream Chip (Dewy Cream Blush)
With a texture like whipped cream, this formula packs peptides to hug the skin and lock in a translucent shine. Formulated for a seamless glide to avoid tugging at base makeup, shades include peach sorbet #SORBET CHIP, soft baby pink #BUNNY CHIP, cocoa brown #MOCHA CHIP, and hazy rose #FOG CHIP.
Even more excitingly, fwee launched a dedicated tool pairing campaign alongside the launch: get a Precision Blurry Blush Brush with any Powder Chip, an adorable Mini Toast Puff with any Cream Chip, or a Soft Veil Glow Blush Brush with any Baked Chip, solving on-the-go touch-ups in one step.
Beyond the blush series, fwee also unveiled its cozy autumn/winter Earl Grey Hour limited edition collection in October. Embracing sophisticated, low-saturation Morandi tea tones, the collection introduces 8 new shades. These feature the dry rose and tea-infused Souffle Velvet Tint Rose Obsession line (including shades like #Rose Chiffon and #Ash Chiffon) alongside the 3D Voluming Gloss collection (including #Earl Grey 70% and #Black Tea 70%), which layers on a rich, translucent tea-like shine.
Join POPBEE Circle and subscribe to the POPBEE newsletter to stay updated on the latest news and get early access to exclusive perks and discounts. Aside from this story, here are a few recent articles you might enjoy:
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