Even lip care needs Hermès: Hermès launches a new lip mask, and even the applicator is stunningly gorgeous

Some beauty items can lift your mood just by sitting on your vanity. If Rouge Hermès’ classic lipsticks are already on your wishlist, Hermès may have found another reason to happily take home an orange box. This time, you don’t even need to wear any color. The Rouge Hermès lip collection shifts its focus from color to lip care with a new nourishing lip mask and lip balm, turning an everyday lip-care step into a small luxury ritual.

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The piece you’ll want to add to your collection most is this little round Hermès-orange jar.

The first thing to catch your eye is undoubtedly the debut Rouge Hermès Nourishing Lip Mask. Designed by Hermès beauty product designer Pierre Hardy, it comes in a frosted-glass jar with a white lid and the brand’s ex-libris stamp, all tucked into Hermès’ signature orange gift box. Even the accompanying lacquered wooden applicator follows the design language of the Les Pinceaux Hermès makeup brush collection. It feels less like a jar of lip mask than a miniature Hermès accessory.

What’s even more interesting is that the mask itself is a warm Hermès orange in the jar, yet transforms into an almost colorless, translucent glossy veil once applied to the lips. There’s no need to worry that the orange pigment will alter your lip color: use it during the day for a natural sheen, or apply a thick layer at night for more intensive lip care.

More than just pretty: 97% naturally derived ingredients

Since Hermès positions it as true lip care, the formula is naturally about more than looks. The Nourishing Lip Mask contains shea butter, castor seed oil, macadamia oil, jojoba oil, and sweet almond oil, along with a hyaluronic acid complex and sesame seed extract to help keep lips soft and hydrated. Ceramides help care for the lip barrier, while naturally derived astaxanthin provides antioxidant benefits and gives the mask its soft orange tint. With up to 97% naturally derived ingredients, it has a rich yet non-sticky texture that cares for lips and the skin around them.

The other is the kind of product bare-lip fans will keep in their bags every day.

If the lip mask is a bedtime luxury ritual, the new Rouge Hermès lip balm is more like a designer accessory you’ll want to keep close every day. Designed by Pierre Hardy, its minimalist tube combines brushed metal, glossy white lacquer, and clean lines, with a refillable design. Rather than a bold lip color, it subtly enhances bare lips with a sheer, semi-matte finish. It doesn’t leave an intentionally glossy look; it simply makes lips look as if they’re already at their best.

The formula includes shea butter, plant waxes, castor seed oil, ceramides, white mulberry extract, and a hyaluronic acid complex, with 95% naturally derived active ingredients. Wear it alone or as a base before lipstick; it’s the kind of little product you’ll reach for repeatedly throughout the day.

The most luxurious lip look can be colorless, too

In the past, Rouge Hermès brought to mind one covetable lipstick shade after another. This time, Hermès turns its attention back to colorless lips. A lip balm that feels almost weightless and a nourishing lip mask that can be applied generously at night don’t rely on bold color to stand out. Instead, their texture, ingredients, packaging, and even how they feel in your hand are made to be captivating. Perhaps this is the kind of understated luxury beauty that feels most appealing today: no one needs to immediately see what you’re wearing, as long as your lips look just right.

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