A heart-shaped charm to protect your bag: ReFa heart brush charm makes a dreamy debut, with Rose Gold first and 3 sparkling new shades to follow

ReFa’s heart-shaped brush has had us completely smitten for ages, and now the brand has turned it into a charm! While the original heart-shaped brush is pretty, it still takes up a little space in an era of mini bags. The new ReFa HEART BRUSH charm transforms it into a delicate accessory that hangs on the outside of your bag. It’s not only a stylish detail, but also incredibly convenient for touching up your makeup or fixing your hair anytime. It feels made for polished girls like us.

• Related reading: ReFa x TWICE sub-unit MISAMO collaboration: 3 member-exclusive colors, and is that velvet heart-shaped brush not a little too in tune with what we want?

Rose Gold takes the spotlight in the first release: An elegant, goddess-like glow

The first release comes in the ever-popular Rose Gold. With a metallic sheen that feels slightly more mature while still delightfully girly, it pairs easily with bags in any color. This little heart is more than a hair tool; it’s like a “heart-shaped protective charm” that helps you stay at your best anytime. It feels wonderfully smooth in your hand and is so well made that it would make a great gift for a close friend. Hang it from your bag, and it’s sure to turn heads on the street.

A surprise addition: 3 sparkling new shades for early summer

Just as Rose Gold was winning us over, ReFa announced the second installment of its “ReFa BEAUTY SHOWCASE” project, followed by three new MISAMO collaboration shades: M-Pink (sweet pink), M-Mint Green (fresh mint green), and M-Purple (mysterious lavender purple). The shades have a slightly matte finish with just the right amount of saturation. They will become permanent additions to the brand’s color lineup, so everyone can choose a heart that suits their personal style.

Why is this “heart charm” worth buying in every color?

This charm is called an “omamori” (protective amulet) because it strikes the perfect balance between looks and practicality. Open it up to find “polishing bristles” made from 100% natural boar bristles, designed to smooth frizz and add shine to damaged hair. The bristles gently tame frizz, leaving hair with a natural shine after brushing. Flip it over, and there’s a handy mirror for touch-ups, too. Whether you’re out on a date or meeting friends for dinner, you can take it out to check your reflection and fix your hair, instantly making your look feel more put-together while avoiding the awkwardness of pulling out a large brush in public.

The ReFa HEART BRUSH charm is priced at ¥11,000 in all colors. It is expected to officially launch in late May 2026, with Club Aira receiving early access. Combining practicality with decoration, it’s a great entry-level option for those on a budget who want to experience ReFa’s hair care magic. It’s also highly recommended to buy every color with your best friends as friendship charms.

Join POPBEE Circle and subscribe to the POPBEEnewsletter for instant access to the latest updates, plus an early look at special privileges and discount offers. Besides this piece, here are a few more recent stories you’ll want to check out: