Seeing them in person is an instant temptation: ReFa’s new heart-shaped hairbrush and Aira MIRROR even take scalp massage into account

Peek inside a Japanese woman’s handbag, and ReFa hair tools are almost a given. From the once-viral beauty roller to the frequently sold-out heart-shaped comb, the brand has a way of turning everyday care items into delicate accessories. The latest ReFa HEART NEW LOOK heart-shaped hairbrush and compact mirror series not only raise the bar for looks once again, but also combine massage features with bag charms.

• Related reading: Even the tin packaging is almost too cute: Meet the new ReFa HEART DRYER Aira hair dryer in five macaron shades!

1. Relieve stress while brushing your hair: ReFa HEART NEW LOOK

First up is the ReFa HEART NEW LOOK (リファハートニュールック), which carries on the brand’s signature soft heart-shaped curves and fits comfortably in the palm of your hand. It easily detangles hair and leaves it smooth and shiny, but its most surprising feature is the tiny round beads at the tips of its bristles.

The tiny beads at the ends of the bristles precisely massage your scalp and pressure points, creating an incredibly soothing sensation. Whether you’re looking to relax your mind at the office or quickly tidy your hair while out and about, you can enjoy a calming scalp massage at the same time. The brush comes in five polished colors: elegant rose gold, striking glossy black, and dreamy pink, mint green, and purple.

2. A touch-up companion for your tiny bag: ReFa Aira MIRROR

Along with the hairbrush, ReFa is also introducing the new ReFa Aira MIRROR (リファアイラミラー), a portable beauty mirror. Inspired by the ReFa HEART COMB Aira, it features a slightly tilted heart shape that feels casually cute.

This compact mirror is slim, lightweight, and durable, so it won’t take up much space even in a tiny bag. Its clear mirror shows the details of your hair and makeup, letting you touch up your makeup or tidy your hair wherever you are. The brand also announced that the classic ReFa HEART MIRROR will remain on sale, so you can choose according to your preference.

3. Turns straight into a bag charm: ReFa Aira CASE Jewel

This last item will definitely thrill detail-loving girls! The ReFa HEART COMB Aira, which sparked plenty of buzz when it launched in August 2024, now has its own luxurious outer case: the ReFa Aira CASE Jewel (リファアイラケース ジュエル).

The case is covered in sparkling, rhinestone-like embellishments that reflect a dazzling light as you move, paired with a swinging three-dimensional metal logo charm. Hang it from your bag, and it becomes a stylish bag charm. Inside, a suede-like lining protects your beloved comb from scratches, balancing looks with practicality. It comes in blue, pink, gold, silver, mint green, purple, and other colors, instantly adding a more polished touch to any bag.

From the Korean-style hairbrushes of a few years ago to ReFa now turning beauty devices and hair tools into “designer goods” and “accessories,” it’s clear that modern women expect everyday items to offer more than simple practicality. Turning combs and mirrors into fashion accessories that can hang from a bag has not only captured the hearts of young women on a budget, but also generated huge photo-sharing buzz on social media.

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