Even the metal tin is almost too cute: ReFa’s new HEART DRYER Aira hair dryer comes in five macaron shades you need to know
How can you not get it! 😍
Summary
- ReFa’s new HEART DRYER Aira hair dryer will officially launch in Japan on July 22, 2026, priced at ¥39,600.
- Equipped with the brand’s exclusive temperature-sensing program and moisturizing ion technology, it effectively reduces heat damage and creates smooth, airy hair.
- Available in five refined colors: coral, red, M pink, M mint green, and M purple, with the body weighing only about 482 g.
- Comes in an elegant metal tin embossed with the ReFa logo, and during the first year there’s also a chance to win a ReFa HEART MIRROR heart-shaped mirror.
Long beloved for its beauty devices and care products, ReFa is now turning its attention to the everyday blow-drying experience. Set to launch on July 22, 2026, the new ReFa HEART DRYER Aira breaks away from the cold, rigid image of functional appliances. From its glossy, eye-catching heart logo and power button to its delicate decorative charm, the brand’s signature heart-shaped details can be found throughout.
- Related reading: ReFa x TWICE subunit MISAMO collaboration: 3 member-exclusive colors, and does that velvet heart-shaped brush know us a little too well?
Full of heart-shaped details and housed in its own metal tin, its appearance alone is enough to make your heart skip a beat.
Beyond its instantly captivating silhouette, ReFa HEART DRYER Aira has also put plenty of thought into its packaging. The brand chose a refined metal tin printed with the ReFa logo to house the dryer and is releasing it in five delicate macaron shades: coral, red, light pink, mint green, and light purple. Opening the box feels like unwrapping a precious gift, making it a thoughtful choice whether you’re treating yourself or giving it to a close friend.
More than just good looks: exclusive technology leaves hair light and smooth
Beneath its dreamy exterior, ReFa HEART DRYER Aira’s hair-care performance is equally impressive. The dryer features the brand’s signature “Sensing Program” and “Hydro Ion” technologies, which precisely control the temperature to help prevent excessive heat damage while infusing hair with moisture.
After blow-drying, hair has a naturally light, smooth shine. Measuring approximately 102 mm × 187 mm × 91 mm and weighing about 482 g, it is lightweight and easy to handle, making it a real blessing for those with long hair.
Launch Details
The ReFa HEART DRYER Aira is priced at ¥39,600, with a dedicated storage stand also available for ¥3,300. From July 22, 2026, through July 21, 2027, the brand will also run a limited lucky-draw promotion: one of every 810 products will randomly include a lucky scratch card. Winners will receive the delicate ReFa HEART MIRROR heart-shaped mirror. Could the cute packaging and excellent value also be reasons for you to get one?
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