You only notice it when you look closely: LOEWE hides its logo in sandals, with 5 metal buckles spelling out “LOEWE”
This little design detail is just too cute!
Summary
- LOEWE has launched the new Type Fussbett Sandal, subtly weaving the brand logo into the upper design.
- Five sets of metal buckles form the letters L, O, E, W and E, turning the logo into part of the shoe’s actual structure.
- The sandal comes in three colorways and is priced at US$1,250.
LOEWE has found another unexpected way to play with its logo. At first glance, the new Type Fussbett Sandal looks like a pair of leather sandals with metal buckles, but a closer look at the upper reveals the detail: five sets of metal buckles in different shapes form the letters L, O, E, W, and E, discreetly hiding the full brand name in the shoe.
Turning “LOEWE” into part of the shoe’s structure
Images from / LOEWE
Rather than simply printing the logo or attaching a prominent metal nameplate, the Type Fussbett Sandal takes a more interesting approach by making the brand name part of the shoe’s construction. Leather straps crisscross the upper, while metal buckles in different shapes and orientations form the five letters. Hardware with a fixed function becomes the shoe’s most recognizable design detail. Once you spot it, it’s hard to ignore.
Continuing LOEWE’s fascination with buckles
Images from / LOEWE
Buckles are nothing new for LOEWE. During Jonathan Anderson’s tenure, oversized, exaggerated buckles appeared repeatedly on the runway, from clothing to bags. Now, as the brand enters a new chapter under Jack McCollough and Lazaro Hernandez, these sandals present that familiar element in a different way: no longer just decoration, they literally let you wear the five letters of LOEWE on your feet.
Available in three colorways, with sharply divided reactions online!
Images from / LOEWE
The sandals retain the Fussbett line’s signature thick footbed and rounded silhouette. The upper is made of vegetable-tanned calfskin, while the Hazelnut version comes in suede with a soft calfskin-covered insole. Available in Hazelnut, Avocado Green, and Black, they come in men’s and women’s sizes and are priced at US$ 1,250. The eye-catching hardware has also drawn sharply divided reactions: do you think it’s creative, or does it just make you ask, “Can you really tell it’s LOEWE?”
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