You’ll never have to tie your laces again when you go out: adidas x Pharrell’s new FLAT EARTHER with magnetic closure is love at first sight
No more tying shoelaces at last 😍
Key takeaways
- adidas Originals has teamed up with Pharrell Williams’ creative platform VIRGINIA to launch the Vario FLAT EARTHER collaboration sneakers.
- The upper has been upgraded with premium suede and comes in two versatile options: sleek black and classic adidas blue.
- The design’s biggest highlight is its replacement of traditional laces with a futuristic magnetic closure system, making the shoes quick and easy to put on and take off.
- The sneakers are set to go on sale June 20 on the official adidas website and at select retailers worldwide. Pricing has not yet been announced.
- Related reading:
A magnetic closure system that replaces traditional laces
The most exciting update to these casual low-top sneakers is undoubtedly the lacing. Pharrell Williams boldly removes traditional laces and replaces them with a futuristic magnetic closure system. The design gives the upper a cleaner, sleeker look while putting a friction-free, easy slip-on approach to dressing into practice. For women who are always rushing out the door or prefer a laid-back, cool style, it’s undoubtedly a thoughtful detail.
As for the shoe itself, this time the FLAT EARTHER takes a more luxurious direction with suede. Its soft feel is paired with a clean geometric silhouette, while the classic leather stripes on both sides remain as a nod to adidas’ visual heritage. The brand offers two highly practical colorways: sleek, versatile black and a perfectly balanced classic adidas blue. Paired with a durable rubber outsole featuring the VIRGINIA logo, the details are full of surprises.
VIRGINIA’s vacation philosophy
Pharrell’s VIRGINIA platform is named after the joyful mindset of being “forever on vacation,” with an emphasis on community, fun, and boundary-pushing design. This collaboration with adidas Originals brings that surreal creative energy together with classic craftsmanship.
The collection will officially launch June 20 on the official adidas website and at select retailers worldwide. While pricing has not yet been announced, those interested can set a reminder and watch for further updates.
Besides this story, here are a few recent reports worth keeping an eye on:
- Looking for a pair of versatile Y2K sneakers? The ASICS GEL-KINETIC FR just dropped quietly
- Looks better without the N? New Balance 992’s latest collab is so low-key you almost can’t recognize it at first glance
- The hottest topic this month: Khy x Gia Borghini makes a surprise debut, 3 Kylie Jenner footwear styles most worth buying!
