No longer just a spokesperson? Jennie’s co-created Superstar is about to drop
Just the teaser alone makes you want to check out immediately
On screen, Jennie wears a black ballet outfit and lightly rises onto her toes in time with the music. This latest teaser from Adidas Originals instantly sparked heated discussion across social media. The BLACKPINK member everyone knows is taking on a new role: no longer simply a spokesperson modeling products in front of the camera, she has joined the design process for the new Superstar SQ Ballet as a co-creator for the first time.
- Further Reading: Backwards jeans can look this sexy? Jennie’s CK look for a Japanese music festival performance was seriously cool!
More than a spokesperson, she’s a co-creator
Over the past few seasons, the chemistry between Jennie and the brand has consistently sparked buying frenzies around the world. From the retro Samba to the versatile Gazelle, styles she wears often sell out in no time. A short film released by the brand earlier officially announced a new stage in their partnership. By taking part in the design process herself, Jennie has brought more of her personal aesthetic to the new shoe, giving the structured sneaker a distinctly softer feel.
When a classic silhouette meets ballet aesthetics
The official name, Superstar SQ Ballet, already offers a clue. The shoe cleverly combines the iconic Superstar silhouette with Balletcore, which has become popular with women in recent years. Bringing together sporty streetwear elements and elegant ballet, it not only challenges conventional ideas of sneakers, but also speaks to the modern desire for everyday outfits that balance comfort and refinement. With a highly recognizable silhouette that remains practical to wear, it’s expected to become the next streetwear hit.
The brand has confirmed that the highly anticipated Superstar SQ Ballet will officially go on sale on September 1 for US$ 130 (about 180,000 won). What surprises will the finished shoe have in store? With only a few days left before its release, get your shopping list ready and join us in waiting for the full official reveal.
Join POPBEE Circle and subscribe to the POPBEE newsletter for the latest updates, along with early access to exclusive perks and discounts! Beyond this article, here are some recent reports worth checking out:
- Who knew backward jeans could look this sexy? Jennie’s Japan music festival stage outfit, this CK look is just too cool!
- Who can resist Jennie’s charm? Ray-Ban’s signature Aviator with color‑changing pink lenses is impossible to ignore
- Channel low-key Japanese elegance in Onitsuka Tiger’s latest thin-soled TRAIRINA sneakers, where suede paneling weaves together a light, elevated texture
