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Fashion

ZARA 推出首個內衣系列，肩帶睡衣、蕾絲內衣全品項一次看！

太燒了！逛 Zara 也可以買內衣、睡衣回家了🖤💸

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身為快時尚龍頭品牌，Zara 每一季除了不斷推出最新趨勢單品，近幾年也加入環保行列期望可以為地球環境盡一份心力，同時也漸漸拓展至不同領域，來增加消費者的多元選擇，其中與英國香氛品牌 Jo Malone London 創辦人合作推出香水系列便是，以涉足更多面向來吸引消費者，不僅服裝、鞋款、配件與香氛成為時尚迷掏寶的地方，稍早 Zara 終於發佈首個內衣系列了！

在日前公佈的 2020 年全球百大最有價值品牌排行榜中，Zara 與 H&M 皆受到 Covid-19 影響而造成名次下降，可以見得快時尚在這波疫情的肆虐之下，需要花費一段時間進行恢復與重整，正好也為近幾年日漸式微的速食時尚做個重新調整，不論在生產方式、面料選擇、款式設計亦或者是推出全新系列來再次博得大眾喜愛，這回 Zara 首次涉足內衣產業，正式推出首個內衣系列，果不其然消息一曝光便引起外界熱議，而品牌又帶來了哪些品項呢？

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面對後疫情時代消費者將重心放在居家生活與內衣類等舒適的服飾上，Zara 也趁勝追擊首次推出內衣系列，在品項上包括 Bra、內衣褲和睡衣三大系列，該系列以簡約的設計輪廓，將性感與舒適度完美融合，提供各式風格給不同的女孩們，從緊身衣褲、鋼圈上衣和有著誘人黑色網眼袖套的內衣組，到採用柔和絲綢以及柔軟棉質面料所製成的無鋼圈內衣和內褲、蕾絲設計的絲綢內衣系列，另外還包括了睡衣單品，針織短褲、開襟衫、T-Shirt 和背心等以及襪子、睡袍、塑身衣等居家生活必備單品，Zara 首個內衣系列目前已經在官網上架！

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