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Coach 以高達港幣 187 億元收購 Kate Spade
Fashion

是想吸納更多年輕消費者嗎？Coach 以高達港幣 187 億元收購 Kate Spade！

上星期跟大家報導過，Coach 有意收購鞋履品牌 Jimmy Choo，不過謠言四起下，還未買下 Jimmy Choo，今日 Coach 就宣佈以 24 億美元（約港幣 187

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上星期跟大家報導過，Coach 有意收購鞋履品牌 Jimmy Choo，不過謠言四起下，還未買下 Jimmy Choo，今日 Coach 就宣佈以 24 億美元（約港幣 187 億元）收購美國手袋及服飾品牌 Kate Spade！相比起 Coach 的顧客群眾，Kate Spade 主打更年輕的女士市場，手袋的款式亦相對富玩味。早在去年已經有 Kate Spade 打算賣盤的消息，更有 6 間公司爭購，Michael Kors 與 Coach 都是其中之一，今次 Coach 成功收購，相信是想吸納更多年輕的消費者。不知道日後兩個品牌的設計方向與風格會否有改變呢？就一起期待一下吧！

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