Time to update your Seoul shopping map! These curated lifestyle stores are the real treasure spots insiders love

INS @warmgreytail / @ohouse_bukchon

When you travel to Korea, clothes and beauty products aren’t the only things that spark the urge to shop. The lifestyle select shops tucked away in the city’s alleys are often where you’ll find the most irresistible surprises. Each shop opens up a distinct aesthetic world of illustrations, stationery, furniture, and fragrances, and slowing down to browse and hunt for treasures is healing in itself.

Related reading: Olive Young wasn’t enough? New brand Olive Better makes healthy living easy to shop for, too!

Here are a few thoughtfully selected stores in Seoul that are well worth a visit. If you have the chance, be sure to step inside and experience them for yourself.

WARMGREY TAIL

Yeonnam-dong / Illustrated home goods

Address: 2F, Mangwon-dong 403-12, Mapo-gu, Seoul, Korea
Official Instagram: @warmgreytail

If you can’t resist gentle illustrations and animal characters, this is the kind of place where you’ll lose track of time the moment you walk in. Soft, soothing colors, sweetly goofy animal characters, and everyday scenes that feel like snapshots come together across posters, postcards, towels, and all kinds of home goods. Before you know it, you’ll be walking out with a bag full of finds.

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ohouse
Anguk Station / Korean home goods

Address: 11 Bukchon-ro 5-gil, Bukchon, Jongno-gu, Seoul, Korea
Official Instagram: @ohouse_bukchon, @todayhouse

I’ve been seeing so many people talk about it lately! This is the first brick-and-mortar store from today’s house (Todayhouse), a well-known Korean home platform often called the “Korean IKEA.” It sells home goods of all sizes, many with a playful, childlike feel. Be sure to browse the lighting section in particular: its selection has a distinctive, fun style, and it’s easy to end up buying far more than you planned.

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𝘀𝗽𝗶𝗿𝗶𝘁_𝗲𝘅𝗽𝗹𝗼𝗿𝗲_𝙝𝙖𝙞𝙢（@spirit_explore_haim）分享的貼文

29cm.home

Seongsu-dong / Korean home goods, stationery, fragrance decor, pet supplies…

Location: 315-10 Seongsu-dong 2(i)-ga, Seongdong-gu, Seoul, Korea
Official Instagram: @29cm.home, @29cm.official

Another can’t-miss stop is the brick-and-mortar store from the well-known Korean e-commerce platform 29CM. It brings together trending Korean brands, with more than 6,000 products available in one place. You’ll find everything from lighting and kitchenware to pet goods and fragrance decor, along with international brands like HAY and Kinto. The store is centered around home style and filled with cute, well-designed items, while the space is great for photos. Still, it’s almost always crowded.

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Point of View

Seongsu-dong / Design-focused stationery store

Address: 18 Yeonmujang-gil, Seongdong-gu, Seoul, Korea
Official Instagram: @pointofview.seoul

This is an absolute must-visit for stationery lovers! With warm yellow lighting, wood interiors, and thoughtfully designed displays, the shop is soothing just to admire. Planners, postcards, fountain pens, color cards… its stationery selection and in-house products are just as easy to fall for, and you’ll want to quietly add them to your basket.

Point of View

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