These plushies need to go on your list: Jellycat opens its first-ever Yacht Club in Hong Kong, with the Life Ring plush and Sailor Bartholomew Bear finally up for grabs

Jellycat’s first-ever yacht club-themed store, Jellycat Yacht Club, has officially arrived at Lane Crawford Harbour City in Tsim Sha Tsui! Starting May 8, 2026, shoppers will have exclusive global early access to the Amuseables Life Ring plush, while the highly anticipated Summer 2026 collection will also go on sale early that day. The store features photo spots with a giant life ring and yacht model, so now’s the time to pick up Bartholomew Bear in his sailor outfit!

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Jellycat has always been a go-to source of comfort, and this time, it really understands us! The world’s first yacht club-themed Jellycat Yacht Club has landed at Lane Crawford Harbour City on Canton Road in Tsim Sha Tsui. Filled with sailor and sailboat elements, the space feels like a harbor getaway. If you love collecting the quirky Amuseables series, this themed store will have you browsing without wanting to leave.

Global exclusive early release: Amuseables Life Ring plush

The Amuseables Life Ring is sure to drive collectors wild at this themed store. It has Jellycat’s signature smile and soft feel, while its orange-and-white life ring design is irresistibly cute! Most importantly, it will be available exclusively worldwide in an early release at Lane Crawford Harbour City on May 8; for now, it won’t be available at Jellycat boutiques or on the official website in other countries. The store even has a yacht stern-inspired display featuring an eye-catching giant Amuseables Life Ring that makes for a striking photo backdrop.

Originally scheduled for a global release on May 12, the Summer 2026 collection will arrive early on May 8 to celebrate the opening of the Hong Kong themed store! Capturing the carefree mood of the seaside, the collection features classic characters in new outfits, along with plenty of new friends.

1. Bartholomew Bear Seafarer Outfit: Dressed in a blue-and-white striped sailor top and yellow overalls, Bartholomew Bear looks full of energy.

2. Roarwell Sea Lion: A brand-new nautical friend with an adorably goofy expression.

3. Maffles Manatee: A round, super-soft manatee.

4. Pinchsnap Crab: A lively little crab to share in a laid-back life by the shore.

5. Amuseables Sun ‘Roller Skates’: The sun wears ’90s-style roller skates and a sporty headband for a full retro look.

Ride the waves with Bartholomew Bear

Beyond the shopping, the in-store interactive experiences are thoughtfully designed too. A detailed yacht model is on display, with fan favorites Bartholomew Bear and Bashful Bunny waiting aboard to take photos with visitors. Anyone who loves design details will enjoy the overall space, where Jellycat’s British humor is visible at every turn.

Jellycat’s popularity has shown no signs of cooling off in the past few years, especially among younger generations. These plush toys are no longer just toys; they have become a source of emotional comfort. The fact that Jellycat Yacht Club chose Lane Crawford in Hong Kong as its first global stop shows the brand’s emphasis on the Asian market. Keep an eye on Bartholomew Bear’s sailor look first, since limited editions in new outfits like this tend to retain their value well on the resale market. With the advantage of an early release, you can enjoy it sooner and take Instagram-worthy photos that will make others envious.

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