From “emotional support” bottle to It-girl accessory: why Owala is outshining Stanley (and looks chic with The Row)
Owala’s colorful “emotional support” water bottles are suddenly everywhere, from TikTok to Rosé’s latest outfit pics. Here’s why they’re trending harder than Stanley now.
Compared with pricey supplements, water is an essential part of a healthy routine. As one of the body’s most important components, getting enough each day comes with countless benefits. With wellness now a priority for many, all kinds of water bottles have become daily essentials. From Meryl Streep’s bottle in The Devil Wears Prada 2 to Hermès’ first-ever water bottle this season, they’re everywhere. Among the buzziest names right now is Owala.
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Why is the Owala water bottle so popular? 1. #EmotionalSupportWaterBottles
@owala Just a few reasons we love the FreeSip bottle. 😉 #owala #owalafreesip #cuptok ♬ original sound – Owala
Founded by Trove Brands in 2020, Owala may be relatively new, yet it quickly became a talking point on social platforms such as TikTok and Instagram. Overseas, #EmotionalSupport WaterBottles has become a popular hashtag. For many people, the water bottle they carry every day offers a little comfort: it meets a practical need, brings a sense of calm, and provides another way to express themselves. Owala’s colorful, mood-boosting designs have drawn growing attention for exactly that reason.
Why is the Owala water bottle so popular? 2. Drink without tilting your head back
Owala is not just good-looking. The feature users love most is its built-in 2-in-1 FreeSip straw: you can sip directly without a straw sticking out, or tilt the bottle back for a bigger drink. By keeping the straw and drinking spout covered, the design also addresses hygiene concerns. It’s easy to drink from one-handed, and the handle locks over the opening, so there’s no need to worry about leaks. This patented design makes the bottle smarter and more intuitive to use.
Owala also uses lead-free stainless steel in a triple-layer vacuum construction, with a copper coating that improves ice retention. One thing to keep in mind: Owala is better suited to keeping drinks cold day to day than keeping them hot.
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Why is the Owala water bottle so popular? 3. Celebrities love it too!
Photo by TheStewartofNY/GC Images
Owala’s FreeSip water bottle comes in 24 oz, 32 oz, and 40 oz sizes, with as many as 30 colorways. Prices range from US$ 29.99 to US$ 39.99, and the official website currently lists more than 270,000 reviews with a 4.5-star rating. Look closely at celebrity street-style photos and you’ll spot Owala bottles with Rosé, Kaia Gerber, Jolin Tsai, and more. Are you tempted yet?
Join Popbee Circle and subscribe to the Popbee newsletter for the latest updates, plus early access to exclusive perks and discounts. Beyond this story, here are a few recent reads worth checking out:
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