A shop stylish girls will want to linger in: aeom’s first store is tucked away in a Da’an alley

Key highlights

• Taiwanese womenswear brand aeom, guided by a “less but better” philosophy, officially opened its first brick-and-mortar store on June 18, 2026, in a quiet alley beside Dunren Park in Taipei’s Da’an District.
• The brand offers four clothing lines. Its signature Bratop features the independently developed BUTTERCUP™ bra pads and blends two materials: Lenzing TENCEL and UMORFIL® collagen fiber.
• The store was created in collaboration with Danish furniture brand Fritz Hansen and features three classic Scandinavian design pieces: the Drop™ Chair, Ant™ Chair, and Lissoni Sofa™.
• Starting as an online platform, the brand uses minimalist design and a core concept of “simplifying outfits” to offer modern women clothing that feels relaxed, soft against the skin, and comfortable across different parts of daily life.

Named “ALL EYES ON ME,” Taiwanese womenswear brand aeom brings modern aesthetics to everyday dressing. Through minimalist design, refined textures, and comfortable cuts, it conveys a “less but better” brand philosophy. Rather than seeking attention, aeom hopes women can start with themselves and find an easy, authentic rhythm of dressing amid busy lives.

 

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Since its founding, aeom has built a strong female customer base through its online platform. Now, the brand is moving from online to offline with its first store, which opened June 18 in a quiet alley in Taipei’s Da’an District near Dunren Park. It creates a corner of the city where visitors can slow down and reconnect with the relationship between clothing and life.

 

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Through collections including Essentials, Fashion Line, Denim, and Down Jacket, the brand offers quality outfit options for women across different parts of daily life. Its signature Bratop is where aeom’s “simplifying outfits” concept began: one piece that replaces both a bra and a top. Featuring independently developed BUTTERCUP™ bra pads, Lenzing TENCEL™ fibers, and UMORFIL® collagen fiber fabric, it feels smooth and soft against the skin.

 

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For its first store, aeom partnered with Danish furniture brand Fritz Hansen to create the space, which features classic design furniture including the Drop™ Chair, Ant™ Chair, and Lissoni Sofa™. Nordic aesthetics blend naturally with the everyday experience of getting dressed. At aeom, choosing clothes is more than selecting individual pieces; it also feels like giving yourself time to return to your own rhythm of life.

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