More low-key than the classic Monogram: Louis Vuitton Squire East-West gets an all-black Monogram, a perfectly elegant new bag for fall/winter
The brand’s signature is hidden in a subtle sheen, making it low-key yet even more refined
Summary
Origins and connection with Alma: The Squire East-West bag takes its name from the predecessor of Louis Vuitton’s classic Alma bag (originally called “Squire” by Gaston-Louis Vuitton). The new Fall/Winter 2026 version keeps the rounded, arched silhouette but stretches it horizontally into a sleeker, highly modern East-West shape. Brand-new “Monogram Ink” all-black leather: Instead of the traditional brown Monogram canvas, it’s crafted in “Boldly Black” black calfskin. The iconic Monogram motif appears in a tone-on-tone glossy finish on the leather, emerging and fading with the light for a luxurious yet understated look. Refined metal accents and multiple carrying options: It’s finished with opulent gold-tone hardware, LV’s signature padlock and double-zip closure. Adjustable leather straps on both sides let you wear it on the shoulder or carry it by hand to suit different needs. Practical size and pricing: Measuring about 29 × 14 × 8 cm, it easily fits a 6.7-inch phone, a long wallet, and other daily essentials. It’s priced at US$ 2,860 in the United States and HK$ 21,600 on the Hong Kong official website.
The East-West bag trend is still going strong, and Louis Vuitton has given its Squire East-West, which debuted just for Spring 2026, a new look for fall/winter. The new version forgoes the classic brown Monogram in favor of all-black calfskin with a tonal Monogram pattern. The familiar brand signature is hidden within a subtle, shifting sheen for a more understated, textured feel.
- Related Reading: The East-West bag trend isn’t over yet: Jacquemus’ new Long Turismo is understated yet instantly captivating.
Alma’s elegant curves, transformed into a slim East-West bag
The name Squire is tied to Louis Vuitton’s classic Alma bag. Designed by Gaston-Louis Vuitton, the Alma was originally named “Squire” before being renamed after Paris’ Pont de l’Alma. The new Squire East-West carries on the Alma’s rounded, arched silhouette, stretching it horizontally into a slim version better suited to shoulder carry. The bag first launched for Spring 2026 in classic Monogram Canvas and floral Monogram Eden canvas. For fall/winter, Louis Vuitton gives it an entirely different character with the Monogram Ink collection.
All-black Monogram: understated, yet still recognizable
The new model is crafted from a black leather called “Boldly Black,” with the Monogram pattern rendered in a tonal glossy finish that emerges only as the light changes. The all-black bag is paired with gold hardware, the signature LV padlock, and a double-zip design, bringing just the right touch of glamour to its clean, streamlined look. The leather straps on either side are adjustable, allowing it to be carried by hand or worn on the shoulder. Measuring approximately 29 × 14 × 8 cm, it has an interior flat pocket and fits a 6.7-inch phone, a long wallet, a notebook, sunglasses, and keys. Despite its slim, compact silhouette, it still holds all the essentials for daily use.
Louis Vuitton Squire East-West Monogram Ink is priced at US$2,860 in the United States and at HK$21,600 on the Hong Kong official website. Actual prices may vary by region and are subject to the brand’s official website and boutiques. For those who love LV classic elements yet prefer understated designs, this all-black Squire East-West may be this fall/winter’s most irresistible new bag.
Join Popbee Circle and subscribe to the Popbee newsletter for the latest updates and early access to exclusive perks and discounts. Beyond this article, here are a few recent stories worth checking out:
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