2026 World Cup: These jersey and sneaker collabs are tempting even non-fans

Key highlights

• Inspired by Haiti’s 1974 national team, Gap has launched a quality jersey collection with a retro feel.
• The two Spezial sneakers Kith created for soccer legend Messi have become a major talking point.
• The bright red Martine Rose x Nike Shox will be released in limited quantities on May 29.
• Levi’s brings American style to the soccer trend with retro T-shirts priced at around HK$ 390 that are well worth buying.

With the 2026 World Cup set to kick off in North America, the world has once again been swept up in an irresistible wave of soccer fever. Sportswear once known for its highly functional feel has unexpectedly been transformed by major brands into sophisticated everyday pieces. To welcome this once-every-four-years event, everyone from Kith to Martine Rose has delivered eye-catching collaborations that will reshape how you think about soccer fan style.

• Related reading: World Cup fever has reached the fashion world! Soccer jerseys are no longer just for athletes – style them these three ways and they can look fashionable too

Gap World Cup capsule collection

Gap invited The Brooklyn Circus founder Ouigi Theodore to collaborate on the story-rich OuiGap collection. The designer turned the legendary achievement of Haiti’s national team qualifying for the World Cup for the first time in 1974 into the number “74,” which appears on retro-inspired jerseys and knitwear. Ouigi Theodore, founder of The Brooklyn Circus, has said that the collaboration is deeply connected to his Haitian roots, bringing culture and global sport together. If you prefer a relaxed, laid-back street style, this collection will meet your everyday needs.

If you prefer the fresh feel of American collegiate style, Levi’s quietly released a limited-edition U.S. Soccer Ringer T-shirt (around HK$390 / NT$1,550), which may be a better choice.

Kith x adidas x Lionel Messi collection

How could the World Cup be discussed without mentioning legendary soccer star Lionel Messi? To celebrate 20 years since he first stepped onto the world stage, Kith and adidas Football created a surprise-filled collection just for him. The two new colorways of the Handball Spezial sneakers are sure to win over women. The white pair features soft, premium suede panels, with asymmetrical blue and yellow Three Stripes on either side and a deep red accent at the heel for rich visual dimension. The other comes in a dreamy light pink inspired by Inter Miami, paired with a classic gum rubber sole. Worn with wide-leg suit pants or a pleated skirt, they instantly make your legs look longer.

Martine Rose launches the new Nike Shox MR4

If you had to pick a sneaker that challenges traditional silhouettes, the Martine Rose x Nike Shox MR4 would definitely be on the list. After earlier colorways sparked a buying frenzy, the brands surprise-released a new limited-edition version on May 29. Its sharp, boxy geometric toe and exaggerated, high-heel-like Shox springs blur the line between dress shoes and sneakers. This time, it arrives in a striking all-red colorway that is sure to turn heads on the street.

I AM GIA launches new GIA SPORT collection

I AM GIA has introduced its new GIA SPORT collection. Founder Alana Pallister combines the label’s signature Y2K baddie style with its classic Blare silhouette in more than 10 thoughtfully designed sportswear pieces. The brand expands this sought-after silhouette into matching sets, micro shorts, fitted cropped T-shirts, bodysuits, and even swimwear, completely breaking from conventional activewear.

adidas FIFA World Cup Bringback retro collection

adidas has unveiled the FIFA World Cup Bringback retro collection, turning glorious memories from different generations into stylish accents for today’s streets.This collection draws inspiration from soccer culture from the late ’80s to the early 2000s. If you prefer an authentic retro feel, these classic jerseys with bold geometric graphics and eye-catching color combinations are sure to satisfy.

What makes this round of World Cup collaborations so appealing is that they move beyond the monotony of traditional merchandise. With the right cut and color palette, you can work sleek Martine Rose mules or Gap’s retro jerseys into your everyday wardrobe and create a polished mixed-and-matched look with ease.

France x Jacquemus x Sport dans la Ville

Kicking things off with a major collaboration, Nike invited Simon Porte Jacquemus to design apparel for Les Bleus, the French national team, and its fans ahead of another highly anticipated appearance on the world’s biggest stage. The collection blends France’s iconic tricolor sportswear with Jacquemus’ signature Sud de France aesthetic, featuring plenty of stripes and bright blue, red, and white accents.

This year’s soccer fever has quietly spread into every corner of the fashion world. Which design speaks to you most? Before these limited-edition pieces are snapped up online, add a touch of sporty charm to your summer wardrobe.

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