OREO × BTS collaboration cookies: purple cookies and hotteok-style brown sugar filling, Taiwan release details revealed!

Key highlights

• OREO × BTS limited-edition cookies are coming to Taiwan, rolling out across major retailers starting June 15, 2026.
• The new flavor is inspired by hotteok, a Korean brown sugar pancake. The cream filling draws on this taste of home for BTS, transforming the Korean street snack into a limited-edition OREO flavor.
• OREO is introducing purple cookie wafers for the first time. The purple design pays tribute to BTS fans, ARMY, making the release even more collectible.
• BTS members personally designed 13 cookie patterns. To mark BTS’s 13th anniversary, the members helped create 13 exclusive designs featuring their names, the BTS light stick, and hidden messages.
• A global fan support campaign is launching alongside the cookies. Fans can scan the QR code on the packaging or visit the official website to write a digital letter of support to BTS and take part in the “world’s largest support letter” project.

The OREO × BTS collaboration has officially arrived in Taiwan! This limited-edition release gives the classic black-and-white cookie a fresh new look while turning BTS’s taste of home into a collectible flavor. Inspired by hotteok, a classic Korean street snack, the OREO × BTS cookies feature a sweet brown sugar pancake-flavored filling and, for the first time, purple cookie wafers in tribute to BTS fans, ARMY. From the flavor to the visuals, it all reflects the emotional connection between BTS and their fans.

 

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Even more special, this is BTS’s first collaboration with an international snack brand. To mark the group’s 13th anniversary, all seven members – RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook – personally took part in the design process, creating 13 exclusive cookie patterns. They include members’ names, the BTS light stick, and special designs that can be pieced together to reveal hidden messages, adding a little extra fun to collecting each cookie.

The packaging also draws on Korean street market culture. From its colors and graphics to the hotteok elements, it feels as if the lively atmosphere of Korean streets has been packed into a single OREO package. Alongside the cookies, OREO is also launching a fan support campaign: fans can scan the QR code on the packaging or visit the official website, tw.oreosea.com, to write a digital letter of support to BTS and join the “world’s largest support letter” project, with a chance to receive limited-edition gifts.

OREO × BTS limited-edition cookies will roll out across major retailers in Taiwan starting June 15, 2026. They will be available for a limited time and in limited quantities, while supplies last. ARMY can start adding purple OREO to their shopping lists!

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