Weekend Max Mara Pasticcino Bag returns to Florence for the fifth stop of its world tour, honoring Italian craftsmanship

Key takeaways

• The Weekend Max Mara signature Pasticcino Bag celebrates its 10th anniversary with the fifth stop of its world tour series, officially unveiled in Florence, Italy.

• Paying tribute to the craftsmanship of a century-old weaving mill operating since 1906, the “Italian Roots” collection features six numbered limited-edition bags.

• The brand partnered with luxury marble atelier Budri, selecting five rare Italian natural stones, including Nero di Ormea, to create the signature spherical clasp that makes each bag one of a kind.

• The celebration unfolded as a two-day immersive experience, bringing together at least 11 internationally known actors, supermodels, and KOLs, including Wu Xin, Sara Sampaio, and Hazel Choi.

Some bags can distill the memory of a city and its craftsmanship into something you can collect and use every day. As Weekend Max Mara’s classic Pasticcino Bag marks its 10th anniversary, the brand officially unveiled the fifth stop of its Pasticcino Bag World Tour, “Italian Roots,” in Florence, Italy, taking the signature bag back to the roots of Italian craftsmanship and aesthetics.

• Related reading: Saint Laurent’s new summer bag lineup: the Icare gets a raffia update, while the handwoven Panier basket bag is beautiful in just the right way.

Rediscovering the beauty of Italian craftsmanship from Florence

The “Italian Roots” collection is deeply inspired by Italy’s rich heritage of art, architecture, and craftsmanship. With six numbered limited-edition bags, Weekend Max Mara pays tribute to Italy’s spirit of exceptional craftsmanship, using precious jacquard fabrics from Fondazione Arte della Seta Lisio, a century-old Florentine weaving mill. Its weaving techniques, passed down since 1906, are translated into the delicate, ornate textures on the bags. Drawing from Tuscan architecture as well, the collection reinterprets decorative motifs, marble veining, Renaissance colors, and geometric details, making the Pasticcino Bag more than a sweet, compact accessory: it becomes a piece of Italian craftsmanship you can carry with you.

The signature spherical clasp conceals luxury marble craftsmanship

The Pasticcino Bag’s instantly recognizable spherical clasp takes on a more collectible interpretation this time. Created in collaboration with Italian custom marble atelier Budri, it uses several rare Italian natural stones, including the luxury marbles Calacatta Belgia, Bardiglio Carrara, Nero di Ormea, Portoro Extra, and Issogne, giving each bag its own unique natural pattern. Marble elements also appear in the metal clasp details, creating a beautiful contrast between the soft fabric and solid stone. It retains the Pasticcino Bag’s cute, rounded silhouette while adding a more mature, nuanced artistic feel.

To celebrate the new collection, Weekend Max Mara held a two-day immersive brand experience in Florence, bringing actors, celebrities, and fashion KOLs from around the world to Italy. More than a simple product presentation, the event was a cultural journey into the fabric of the city. From Florence’s artistic landmarks and outdoor activities to a dedicated city tour, guests could understand the Italian aesthetics behind “Italian Roots” through its architecture, colors, history, and pace of life.

Stars gather in Florence to mark the Pasticcino Bag’s 10th anniversary

The guest lineup was equally eye-catching, including Italian actress Alessandra Mastronardi, rising actress Valentina Romani, popular Spanish actress Nicole Wallace, American actress and YouTuber Liza Koshy, Chinese actress and host Wu Xin, and Portuguese supermodel Sara Sampaio. The brand also invited international fashion and lifestyle creators, including French fashion creator Julie Ferrari, Hazel Choi of Korea’s Single’s Inferno, Nepali creator Anisha Gurung, Spanish lifestyle creator Miren Alos, and German fashion creator Caro Schaeffler, making Florence the center of global fashion attention for those two days.

From its appealing, dessert-like shape to this limited collection carrying memories of cities, craftsmanship, and culture, the Weekend Max Mara Pasticcino Bag has taken a more mature, more collectible direction as it marks its 10th anniversary. “Italian Roots” is like a love letter from the brand to Florence and its heritage of craftsmanship. This time, the Pasticcino Bag is not only sweet, but also has a depth worth savoring.

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