Super popular among Japanese girls: How do you pick non-prescription glasses? Take notes on “mid-face shortening” frames + blush

They say the desire to look good is only natural. Perhaps that’s why little beauty tricks can be found not only in skincare, makeup, and hairstyles, but even in everyday essentials, such as the glasses POPBEE is introducing this time. Non-prescription glasses have recently become a favorite accessory for many women, shedding their nerdy image in favor of an intellectual yet casual feel. If you’ve been loving non-prescription glasses lately, don’t miss JINS’ “mid-face shortening” styles, which are currently popular among Japanese women.

• Related reading: Called the “Gentle Monster alternative”: Affordable foldable sunglasses loved by aespa’s Giselle and Winter

 

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“Mid-face shortening” has recently become a trending search term on TikTok and X in Japan. It focuses on the proportions of the area between the upper lip and under-eye area, emphasizing that making this section appear shorter can make the face look smaller and create a more youthful overall appearance. Beyond makeup, hairstyles, and cosmetic procedures, a pair of glasses can be one of the most helpful tools.

@3214desu 顔面短縮メイク✌🏻💗 でもこんなに面倒なことしなくても 中顔面短縮できるアイテム見つけちゃった🫶🏻 SNSで大バズりしてた JINSの中顔面短縮メガネ👓🌼 ——————————————— ☑︎JINS JINS Combination Titanium(286) 14,900円(税込) & チークカラーレンズ（オレンジレッド） 3,300円(税込) ——————————————— かけるだけで 中顔面短縮されるだけじゃなくて 下側にカラーがついているから メイクアップ効果もあって 優秀すぎるアイテム！ ただのメガネじゃなくて もはや美容メガネ👀 こんなメガネにもっと早く出会いたかった..💞 チークカラーレンズは全3色あるから 自分に合う色を探してみてね！ #PR #JINS #中顔面短縮メガネ #中顔面短縮メイク #美容系レンズ ♬ オリジナル楽曲 – 3214desu

@____n.nakk 面長な私の救世主。 #gifted #jins #そばかすメイク #メガネ ♬ オリジナル楽曲 – なおざきななこ

@hiki_sumomo 中顔面短縮メガネゲット👓✨️ #JINS #メガネ女子 #おすすめ ♬ DIVE speed up ver. – 𝜗𝜚.⋆も あ.⋆𝜗𝜚

JINS has recently introduced a series of frames designed around mid-face shortening, with options to suit different face shapes and style preferences. Using golden proportions, the designs aim to visually shorten the distance across the face. They’re also lighter, with thinner lenses and frames. The collection includes metal and plastic frames in CrownPant, Hexiagon, Square, Wellington, Boston, and other styles.

Pairing them with JINS’ “blush lenses” can make the effect even more pronounced. By adding a subtle pink tint to the lower part of the lenses, JINS creates the look of blush without any actual makeup. The placement of blush can also affect whether the face appears longer or shorter. The blush lenses are available in pink, peach pink, orange-red, and other shades, so keep an eye out if you’re interested.

• Related reading: A useful 3COINS find +1: This “2-in-1” glasses case makes packing for travel easier!

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