Red Velvet Seulgi’s favorite is finally in Taiwan: Korean girls’ beloved brand MARIE CLAIRE opens its first pop-up in Taichung!

Key highlights

• THE HYUNDAI Department Store in Korea and Shin Kong Mitsukoshi are bringing their “Korean Brand Pop-Up Project” to its final stop. MARIE CLAIRE, a popular French-style womenswear brand endorsed by Red Velvet’s Seulgi, will make its Taiwan debut from July 16 to 26, 2026, on the 10th floor of Shin Kong Mitsukoshi Taichung Zhonggang.
• In Korea, the brand’s minimalist designs, which balance French urban elegance with everyday wearability, are popular among young women. The pop-up will bring in the spring/summer pieces featured in Seulgi’s campaign images, along with best-selling classics including logo T-shirts, dresses, and cotton tote bags.
• To thank fans in Taiwan, the brand is launching a Taiwan-exclusive baseball cap, available in limited quantities only at the pop-up during the event. It’s expected to spark a rush among cap collectors and brand fans.
• The pop-up will also offer several limited-time deals, including buy-one-get-one-free popular T-shirts, gifts with qualifying purchases, and lucky draws. On July 19, popular boy group VERA is scheduled to serve as one-day store managers and interact with fans up close, letting visitors experience Seoul’s latest select-store culture without traveling abroad.

K-fashion has another new talking point! If you’ve recently fallen for Red Velvet member Seulgi’s off-duty looks and campaign photos, you finally won’t need to fly to Korea. THE HYUNDAI Department Store and Shin Kong Mitsukoshi’s Korean brand pop-up project is reaching its final stop: MARIE CLAIRE, a popular French-style Korean brand, will open its first physical pop-up store in Taiwan at Shin Kong Mitsukoshi Taichung Zhonggang from July 16 to 26. You’ll be able to shop the spring/summer collection modeled by Seulgi and pick up an exclusive baseball cap available only in Taiwan.

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A popular brand in Korean girls’ closets, with Seulgi showing off everyday French style

 

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A post shared by 슬기 Seulgi (@hi_sseulgi)

Founded in France, MARIE CLAIRE has become a favorite among many young women in Korea in recent years for designs that blend French elegance with everyday wearability. From logo T-shirts, shirts, and dresses to all kinds of accessories, its pieces combine minimalist silhouettes with delicate details for French-inspired everyday looks. This year, the brand invited Red Velvet member Seulgi to serve as its ambassador, showcasing the spring/summer collection in a new campaign. Her free-spirited yet slightly elegant personal style perfectly conveys the French urban aesthetic the brand hopes to express, generating even more discussion around MARIE CLAIRE in Korea.

Taiwan’s first physical pop-up store is here, and the exclusive baseball cap is only available there

In addition to pieces worn by Seulgi, the pop-up will bring together the brand’s popular logo T-shirts, summer tops, dresses, cotton tote bags, hair accessories, and other best-selling collections, making it easy to shop for everyday outfits and vacation looks in one place. The highlight is the exclusive baseball cap created for the Taiwan pop-up, available in limited quantities only during the event. It’s sure to be a collectible that brand fans and cap collectors won’t want to miss.

Along with exclusive items, the brand has prepared several pop-up-only offers. On July 19, popular boy group VERA will serve as one-day store managers and interact with fans up close, which is expected to generate another wave of interest around the event. MARIE CLAIRE is also an important stop in THE HYUNDAI × SKM POP-UP STORE Korean Brand Project. Through this physical pop-up, it brings Korean department store select-store culture and a French lifestyle to Taiwan, allowing visitors to experience one of the fashion brands Korean girls have been loving lately without traveling abroad.

MARIE CLAIRE TAIWAN POP-UP STORE

Dates｜July 16-26, 2026

Location｜10th Floor, Shin Kong Mitsukoshi Taichung Zhonggang

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