Throw it on and head out: Aritzia’s classic Super Puff gets a new cut, and even KATSEYE’s maknae Yoonchae loves it
With the right coat, you won’t be afraid of the cold wind anymore
Summary
- KATSEYE’s 18-year-old member Yoonchae appears in Aritzia’s latest winter campaign
- The brand’s signature Super Puff down jacket now comes in more cuts, colors, and fabric options
- The full range is now available on Aritzia’s official website
KATSEYE’s 18-year-old member Yoonchae recently appeared in Aritzia’s latest campaign wearing the brand’s signature Super Puff puffer jacket. The collection offers more colors, cuts, and materials, and is now available on Aritzia’s website.
The weather is gradually getting cooler, and checking the forecast before heading out can leave you feeling a little unsure. For KATSEYE‘s 18-year-old member Yoonchae, though, bad weather doesn’t seem to dampen her mood. Recently, she slipped into Aritzia‘s signature Super Puff puffer jacket, looking perfectly at ease in the brand’s latest campaign.
No need to cancel plans because of bad weather
The campaign is titled “Get Caught in the Moment. Not The Weather,” with the message that whatever the forecast says, you should go out if you want to. In the photos, Yoonchae wears the Super Puff as she goes from one plan to the next. You might think a puffer jacket is only for keeping out the wind and staying warm, yet she casually layers it over her everyday clothes for a more relaxed, effortless feel.
Making a classic your own
The Super Puff has long been a familiar wardrobe basic for many, and Aritzia has quietly added quite a few new cuts, colors, and material options this time. Yoonchae said, “I love being able to style it in a way that feels true to me. It feels cool to make such a recognizable piece completely my own.”
If you’ve been looking for a jacket you can easily throw on before heading out, the Super Puff styles Yoonchae wears are now available on Aritzia’s website. Feel free to take a look.
Beyond this article, here are a few recent stories worth checking out:
- Thinking of getting this for fall and winter: PUMA’s classic T7 gets a velvet upgrade for full-on retro sophistication
- The classic hourglass curve gets softer: Balenciaga’s new Hourglass Avenue even hides the address of its Paris headquarters
- Even GD Went to See It: Tom Sachs’ New York Show Reimagines Chanel’s Flagship in 2D
