Even GD Went to See It: Tom Sachs’ New York Show Reimagines Chanel’s Flagship in 2D
Who knew the familiar double C logo could look this cute? 😍
Summary
- Tom Sachs has launched a new art exhibition in New York titled “31 Rue Cambon,” running through October 10.
- Using a 2D approach, the exhibition playfully and humorously reimagines Chanel’s Paris Cambon Street flagship, and is filled with the artist’s personal touch.
- Although it’s not an official collaboration with the brand, the highly creative space has already drawn streetwear godfather Hiroshi Fujiwara to visit ahead of the crowd.
- Located at 245 Centre St in New York, the exhibition has become one of the most talked-about art pop-ups of Fall 2026.
Artist Tom Sachs has brought a new exhibition, “31 Rue Cambon,” to New York, humorously reimagining Chanel’s iconic flagship at 31 Rue Cambon in Paris through his distinctive 2D lens. This unofficial art project runs from September 11 to October 10, 2026, at 245 Centre St. Even GD has already made a pilgrimage to see it in person, adding a touch of fashion-forward fun to downtown Manhattan this fall.
Step Into a 2D Version of 31 Rue Cambon
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Step into 245 Centre St, and you’ll find familiar Chanel elements given a childlike twist. Known for his distinctive DIY style and playful reinterpretations of popular symbols, Tom Sachs has turned his attention to luxury fashion this time, personally creating a limited-time New York space called “31 Rue Cambon.” The clothing, display racks, and even the details of the space have all been rendered in 2D with a hand-drawn feel. Interestingly, this isn’t an official Chanel collaboration, but the artist’s own playful tribute to a classic.
Even GD Has Already Made the Pilgrimage
Perhaps only he could make luxury fashion feel so down-to-earth while retaining such artistic tension. This exhibition, which cleverly moves between fashion and contemporary art, drew major attention as soon as it opened, with even GD visiting right away to check in. Letting go of fashion’s lofty attitude and viewing it through a more relaxed, casual lens feels refreshing instead.
New York Limited Exhibition Dates Announced
If you happen to be in New York soon, it’s well worth experiencing this unique art installation in person. “31 Rue Cambon” opens on September 11, 2026, and runs through October 10. Could its way of turning a classic into something visibly humorous become the stop you most want to add to your fall New York itinerary?
Beyond this article, here are a few recent stories worth checking out:
- Make Your Own Lucky Bracelet with Cj Hendry: New York special exhibition Pastel 2026 is here!
- Seeing them in person is an instant temptation: ReFa’s new heart-shaped hairbrush and Aira MIRROR even take scalp massage into account
- Ice cream lovers, take note: TEEMTONEfai marks its 10th anniversary with a new physical store on Upper Lascar Row, and the retro golden dragon decor is super photogenic
