Tokyo’s New Must-Visit Highlight: Sanrio’s New Concept Store Is About to Open, and the First Collab Series with gelato pique Is Way Too Shoppable!

There’s a new spot to check out on your next trip to Japan! Sanrio has teamed up with Mash Group, the company behind popular Japanese brands including SNIDEL, gelato pique, FRAY I.D, and Lily Brown, to open a new concept store, “sanrio house,” at Shinjuku LUMINE 2 in Tokyo. The store brings together all of Sanrio’s classic characters, with products ranging from clothing and accessories to beauty and skincare, home goods, and light snacks, inviting fans into the dreamiest Sanrio world all at once!

• Related reading: Drift off to sleep with Snoopy: gelato pique x PEANUTS’ new collaboration features adorable loungewear and cushions… you’ll want to take it all home!

Even more excitingly, sanrio house will also serve as a new hub for Mash Group brands to jointly develop exclusive collaboration items. First up is the much-anticipated gelato pique × Sanrio collection!

Centered on Hello Kitty and Cinnamoroll, the collection brings gelato pique’s signature sweet, fluffy style and soft touch to a range of items, including loungewear, socks, slippers, pouches, and bags. There are pieces for adults and kids alike, and even furry family members at home get in on the fun. Just imagining everyone wearing them and spending a lazy day at home together is enough to make your heart skip a beat.

 

在 Instagram 查看這則貼文

 

sanrio house BY MASH | サンリオハウス（@mash_sanriohouse_official）分享的貼文

The collection’s first release will launch on March 6, the day sanrio house opens, and will later arrive on partner e-commerce platforms and at limited gelato pique concept stores. As some channels require advance reservations, interested readers should plan ahead and not miss this great chance to pick up the collection!

gelato pique × Sanrio Collection | Sales Information

Sanrio House online and physical stores
March 6 (Fri.), 11:00 a.m.
*Advance reservations via the official LINE account are required during the physical store’s opening period.

Online shopping platforms

• SAGIONLINE, MASH STORE: March 6 (Fri.), 12:00 p.m.
• ZOZOTOWN: March 11 (Wed.)

Four limited gelato pique concept stores
On sale from March 11 (entry reservations open at 12:00 p.m. on February 24)

• Roppongi Hills Box Store: February 20-March 29
• Hankyu Umeda Main Store: March 11-March 17
• JR Nagoya Takashimaya Store: March 11-March 24
• JR Hakata City AMU EST Store: March 11-March 30

 

在 Instagram 查看這則貼文

 

sanrio house BY MASH | サンリオハウス（@mash_sanriohouse_official）分享的貼文

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