Get Kira’s look from “The Bad Tribe”: If you want to be a sweet-and-spicy street girl, this Korean indie brand is a must-know
Asking Kira was the right move… this outfit demo is insanely hot 🔥
Remember Kira, the member who had such a presence from the moment she appeared on the hit Japanese dating show Love or Host? She shot to fame on the show and became a “Y2K gyaru style textbook,” and has recently teamed up with Korean indie brand EYEER on a collaborative clothing collection. After the campaign images were released, all we can say is: it’s such a perfect match. If you love sweet-and-spicy street style, you’re sure to fall for this brand.
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Founded in 2022, EYEER is one of the Korean indie brands that has quickly risen to prominence in recent years, centered on a Sweet Spicy aesthetic. The brand’s founder is herself a sexy-style KOL and deeply relates to wanting to dress cute without looking too well-behaved. Its target audience is clearly defined: women in their 20s and 30s who like to express their attitude through what they wear.
EYEER draws inspiration from ’90s Japanese gyaru culture (think the confident, bold aesthetic of egg magazine), blending it with Korean club vibes and streetwear elements. From fluffy jackets, cropped tops, and hot pants beloved by Y2K girls to the ruffles and bows that have become a major part of street style in recent years, sweet and spicy come together in the same outfit to create a contrasting charm that’s unforgettable at first glance.
Beyond the eye-catching pieces themselves, EYEER’s lookbook offers an even clearer sense of the brand’s command of Sweet Spicy styling. Deliberately low necklines and generous skin-baring looks make the neck and collarbones the focal point, while contrasting materials are mixed with confidence. Accessories such as wide studded belts, long socks, and platform shoes add a sense of street-style heft to the overall look, making it more addictive the longer you look.
Unlike many fast-fashion brands, EYEER doesn’t produce in large quantities. Each season is limited to around 500 to 1,000 pieces, with prices ranging from about NT$ 2,000 to NT$ 5,000. Along with its official online store, the brand is also available on Musinsa and W Concept. For anyone looking for design-forward pieces without easily matching someone else, it’s a stylish and accessible choice.
The Kira x EYEER collection is now available on Musinsa. If you’re drawn to Kira’s gyaru-inspired style, take some time to browse online; your next favorite piece may be waiting for you there. Shop the official website
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