New-gen stylish girls don’t just love sweet-cool looks: Vietnamese label BUNNYHILL Concept is one to know

You can now browse it and shop it in Taipei too!

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In recent years, Asia’s fashion scene has looked beyond Europe, the U.S., and South Korea. Emerging designers from Southeast Asia are also making their way into the view of stylish women with a more distinct presence. Among them is Vietnamese womenswear brand BUNNYHILL Concept, a name worth watching lately. Known for its sharp silhouettes, free-spirited style, and feminine lines with a touch of character, the brand captures the way contemporary urban women dress. It will also make its Taipei debut with a two-day limited pop-up at PPP Taipei, an arts and cultural space in Zhongshan District.

From Vietnam: A More Nuanced Take on Feminine Street Style

Compared with the male-led streetwear narrative of the past, women’s style has developed a more distinct silhouette in recent years. It’s no longer limited to oversized fits or androgynous elements; instead, it finds a subtler, more everyday balance among cut, fabric, layering, and the body. This is precisely the language that makes BUNNYHILL Concept appealing. The brand combines free-spirited silhouettes with a soft yet strong sensibility, allowing its clothing to retain its character without losing its femininity.

Curated and introduced by select shop FLOM_, this limited-time space at PPP Taipei marks BUNNYHILL Concept’s first appearance in Taiwan. It also feels like a new proposition for women’s street style. With BUNNYHILL Concept at its visual and stylistic center, the space expands on a fuller vision of how contemporary women can dress. As dressing becomes less about following trends and more about complete self-expression, this space, bringing together design, aesthetics, and a contemporary female perspective, is especially exciting.

A Style Space for City Girls

Alongside BUNNYHILL Concept, the space will also feature several womenswear brands from Vietnam and South Korea, including PUSH PUSH, BOHEMSEO, RockCake, and OJOS. Through the contrast among each brand’s silhouettes, fabrics, and styling, it creates a fuller picture of women’s street style. From sharp lines with a futuristic edge to more everyday designs that still pay close attention to proportion, the space does more than display clothing. It’s more like a place where different style languages can interact.

When we talk about a new generation of stylish dressing, the focus is no longer simply whether a particular piece is on-trend, but whether it truly reflects contemporary women’s lifestyles and aesthetic choices. With BUNNYHILL Concept making its Taiwan debut, FLOM_’s curation and the exchange among multiple brands turn this pop-up into more than a short-term retail event. It is also a chance to reconsider style, silhouettes, and the female perspective. If you’re looking for a place to browse this weekend that feels fresh and design-focused, add it to your list. You may find your next outfit inspiration there.

BUNNYHILL x FLOM_ Pop-Up @ PPP Taipei
Dates: April 18-19, 2026 (Saturday-Sunday)
Location: No. 2, Lane 26, Section 2, Zhongshan North Road, Zhongshan District, Taipei City
Hours: April 18, 3:00-9:00 p.m. | April 19, 12:00-7:00 p.m.

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This article has been automatically translated from Chinese.

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