You Can Get Bella Hadid’s Pick Too: Prada’s New Soft Matte Blush Is On Sale, Plus an Adorable Limited Spring Market
On sale here first! Swatches and prices at a glance😍
Prada Beauty has brought together two of spring’s most exciting things at once. Alongside the launch of its first new product of 2026, the Prada Soft Matte Blush, it is also bringing the European market-inspired PRADA MARKET Spring Fair to Taiwan for a limited time, adding Prada’s signature fashionable touch to everyday moments like trying makeup, choosing a fragrance, and picking out gifts. If spring is the time to switch to a lighter, more dimensional makeup look, this blush, which is Prada through and through from its texture to its packaging, is undoubtedly the new release to watch first.
- Related reading: April’s buzziest new makeup launches: From lip color and eyeshadow to base makeup, you’ll want them all!
Making layering more fashionable: Prada reimagines it through blush
The biggest highlight is undoubtedly Prada Beauty’s first Soft Matte Blush. Echoing the layered styling concept from Prada’s Fall/Winter 2026 runway show, it translates layering from the language of fashion into light, buildable makeup. Its cream texture glides on like Italian gelato, then quickly melts into a fine powder finish on the skin. It adheres naturally to the skin while striking just the right balance between color payoff and blendability, so it is hard to overdo even when layered. Rather than the one-swipe color payoff of traditional blush, Prada’s new release encourages you to have fun with makeup. From a subtle wash of color that brightens the complexion to layers that build contour and mood, you can adjust it however you like. It can even be used as eyeshadow and lip color, making it more than a cheek product: it is the starting point for an entire makeup look.
8 soft matte shades launch: Bella Hadid’s favorite shade is already one to watch
The new Prada Soft Matte Blush comes in eight fashionable soft matte shades, from muted pinks and lively oranges to contouring browns. Rather than bold, attention-grabbing colors, they suit the sophisticated, atmospheric makeup looks popular now. Wear them alone or mix and layer them for a more dimensional look that still feels clean and polished. The combination demonstrated by Prada Beauty global makeup ambassador Bella Hadid also has the potential to become the next popular shade pairing. P72 Dahlia, a muted pink with a hint of smoky pink, naturally brightens the cheeks for a light flush that isn’t overly sweet. Layering B32 Caffe, a muted brown, along the contours adds a little more definition and dimension to the overall look. This makeup direction, gentle yet full of personality, certainly suits Prada’s signature fashionable attitude.
Prada through and through, from the packaging to the feel in your hand; touching up feels like carrying a designer accessory
Beyond its texture and shades, the packaging is another unmissable highlight. Centered on Prada’s iconic triangle logo, the pink compact and soft matte finish echo the product’s cream-to-powder effect, making it feel like a small style accessory you can carry with you. Its compact size fits perfectly in your bag, and whether you take it out for a touch-up or tuck it into your makeup pouch, it has a subtle yet recognizable designer feel. All eight shades are priced at NT$ 1,550, with an early release at the Spring Fair on April 15 and an official launch on April 20.
Prada isn’t just launching a new product; it’s bringing its Spring Fair to Taiwan, too
Prada swatches, in order across the palm: O86 PEACH / P75 TULIP / P72 DAHLIA / P71 BOW
If the new product alone is enough to make you want to visit the counter, the PRADA MARKET Spring Fair launching alongside it is an added highlight that makes the experience feel more complete. Prada Beauty has brought European market inspiration to Taiwan, creating a limited-time space in bright spring yellow and geometric patterns that makes makeup shopping feel like a fashionable, festive date in the city. At the fair, you can be among the first to try the new Soft Matte Blush shades, experience the brand’s fragrances, and enjoy one-on-one makeup services. There are also interactive surprises including hand-tied bouquets, candied fruit skewers, and exclusive gifts, making it more than a new-product launch event. It feels like an immersive makeup experience Prada Beauty has prepared especially for spring. For those who love makeup and care about the experience and sense of occasion, it is certainly hard not to be drawn in.
Prada Spring Fair
- Dates: April 16-19, 2026 | South Entrance, 1F, Taipei Shin Kong Mitsukoshi Xinyi Place A11 / May 7-10, 2026 | 1F, Taichung Hanshin Arena Shopping Plaza
