The cult bag beating Hermès to the punch: Trader Joe's US$2.99 canvas tote is this month's hottest IT bag
This season’s most wanted IT bag isn’t from a luxury house, it’s Trader Joe’s US$2.99 mini canvas tote. Add cute bag charms and it instantly feels personal and fun.
What is everyone scrambling to get lately? Hermès, Stanley tumblers, Jellycat plush toys… none of the above. It’s actually a mini canvas tote bag from the American supermarket chain Trader Joe’s, priced at just US$ 2.99. The moment it hit shelves, it sparked a buying frenzy, with online resale prices climbing as high as US$ 500 apiece. So what makes this little tote so sought-after?
- Related reading: Make a classic designer bag your own: Add this item, and matching someone else’s bag will no longer mean sacrificing your style
在 Instagram 查看這則貼文
Trader Joe’s first released its mini canvas tote last year as a limited-time offering, setting off a wave of demand. When it returned this April in new, candy-colored shades of pink, blue, green, and purple, another rush soon followed. Social media videos show people lining up outside stores in the early hours to get one, only for the bags to sell out the moment new stock arrives.
在 Instagram 查看這則貼文
在 Instagram 查看這則貼文
Demand now far outstrips supply, and many stores have been unable to get their hands on the popular tote. Some shoppers have had to turn to the resale market, where prices have climbed to US$ 500 apiece. In no time, the canvas tote has become this season’s ultimate style symbol: the IT bag everyone wants this year.
Join Popbee Circle and subscribe to the POPBEE newsletter for the latest updates, along with early access to exclusive perks and special offers. Beyond this story, here are a few recent reads to keep on your radar:
- Quiet Luxury is getting cooler, too! TOTEME’s new Mercer Bag, is this the next low-key It bag?
- Seasonal Bag Guide: Follow Kim Yoo-jung to pick CHARLES & KEITH’s new Fall/Winter arrivals, this Ginevra tote is bound to blow up
- Birkin can wait: Why are New York girls obsessed with an It bag that looks just like a grocery cart?
