BLACKPINK’s Jennie gets a new title: she’s now Ray-Ban’s global ambassador, and we’ve rounded up all the hottest eyewear styles for you

The big news we’ve been waiting for is finally confirmed: BLACKPINK’s Jennie is officially Ray-Ban’s global brand ambassador. If you’ve been following Jennie’s off-duty looks, you’ve likely already noticed that she often steps out in different Ray-Ban sunglasses. The newly released campaign also features a range of highly sought-after styles, from retro cat-eye frames to cool Y2K goggles. They’re sure to be this year’s essential fashion accessories.

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Why did Jennie choose this collaboration?

This partnership has been easy to see coming. With her free-spirited, unrestrained character, Jennie has always defined trends in her own way. Speaking about becoming an ambassador, Jennie said the collaboration felt very natural. She believes true confidence doesn’t need to be loud. Instead, it comes from feeling comfortable in your own skin and expressing your true self in an understated way. Ray-Ban’s clean yet expressive designs fit naturally into everyday life. That’s also why she especially favors pieces that can be by your side every day and even become part of your mood.

An Everyday Essential Frame: Daddy-O’s Forward-Thinking Statement

If you’re looking for an everyday accessory that gives your look more presence, the Daddy-O frames worn by Jennie are an ideal choice. This RB2016 model features a distinctive wraparound shape, with rounded rectangular lenses and the classic metal logo, striking a perfect balance between retro and futuristic. They’re a go-to part of Jennie’s off-duty wardrobe, helping you stand out whether you’re going for a sporty or fashion-forward look.

A Savior for Asian Face Shapes: Trendy Metal and Optical Frames Designed for Comfort

For Asian women, the biggest concerns when choosing glasses are pressure on the nose bridge and frames that make the face look wider. Ray-Ban has put real thought into this launch, introducing several Asian Design styles optimized for lower nose bridges to ensure comfort and a secure fit. Among them, the RB3774D sunglasses pair crisp metal lines with flat lenses, perfectly echoing Jennie’s signature edgy style.

Where Can You Buy Jennie’s Sunglasses Now?

No need to wait for overseas personal shoppers for this collection: the new 2026 styles from Jennie’s campaign are already available. You can now head directly to Ray-Ban authorized retailers to try them on and find the pair that best suits your face shape.

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