Who do the airplane armrests really belong to? Lufthansa puts “in-flight unwritten rules” on clothing, and the witty slogans are so relatable
Let’s just hope they’ll be available to buy someday!
Summary
- Lufthansa has teamed up with Serviceplan to launch a limited Travel Etiquette Collection, turning the unspoken “rules” of flying into slogans on clothing.
- The collection features 7 pieces in total, including hoodies, T-shirts, caps and accessories, all done in a clean yet humorous design.
- Slogans like “The middle seat gets both armrests,” “Clap or don’t clap when we land, either is fine,” and “Text your mom after you land” are striking a chord with travelers.
- For now, the collection is “gifting only, not for sale,” and can only be obtained through giveaways on Lufthansa’s official social channels and via selected creators.
Who gets the armrests when you’re in the middle seat? Is it appropriate to applaud when the plane lands? Every flight comes with a few unspoken “rules” that everyone seems to understand, yet are never formally laid out. This time, Germany’s Lufthansa has printed its answers to these questions on clothing with its “Travel Etiquette Collection,” designed to make travelers smile in recognition.
Who do the two armrests at the middle seat belong to?
Images from ig / @serviceplan
Created by Lufthansa and advertising agency Serviceplan, the collection turns the cabin’s most debatable little issues into simple, humorous slogans printed on 7 limited-edition items, including hoodies, T-shirts, hats, and accessories. “MIDDLE SEAT GETS THE ARMRESTS” speaks up for middle-seat passengers, declaring that both armrests are theirs. “LIVE, LOVE, EXIT BY ROW” reminds everyone to leave the plane row by row.
Images from ig / @serviceplan
在 Instagram 查看這則貼文
As for the long-running question that divides travelers into two camps – “Should you clap when the plane lands?” – Lufthansa playfully offers two answers: “It’s fine to clap” and “It’s fine not to clap,” pleasing everyone. The collection even includes “TEXT YOUR MOM AFTER LANDING,” a reminder to let your mom know you’ve arrived safely, turning familiar travel moments into fun fashion slogans.
Images from ig / @serviceplan
Unfortunately, the Travel Etiquette Collection is currently giveaway-only and can be obtained only through giveaways on Lufthansa’s official social channels and those of selected creators. Eligibility is currently limited to adults living in Germany, Switzerland, or Austria. For now, those in Taiwan can only admire it from afar and hope it will officially go on sale someday.
Join Popbee Circle and subscribe to the Popbee newsletter for the latest updates and early access to exclusive perks and discounts. Beyond this article, here are a few recent stories worth checking out:
- Stop stressing over shared interests: couples who make it to the end are usually perfectly in sync on these 3 things
- Toy Story 5 really opened as a café! Woody, Jessie, and the Little Green Men are all on the menu
- Have ballet flats really been trending for 3 years without cooling off? Chanel and Rolex are betting on it: Balletcore is entering 2.0!
