Sanrio fans, look over here: a brand-new gaming label is coming, with its first Switch 2 party game dropping on this date!
We can finally tackle levels together with Cinnamoroll!
Do you find yourself reaching for your wallet every time Sanrio releases new merch? Now, beyond buying cute plushies and stationery, we can finally join these comforting characters in games and take on levels together. If you love mischievous Kuromi or sweet, fluffy Cinnamoroll, this news will have you setting aside a budget right away. The long-awaited Sanrio game is finally here! Hello Kitty’s parent company has officially announced a new brand, “Sanrio Games.” Its first release will be a party game for Nintendo Switch and the new Switch 2, set to launch in fall 2026. It’s the perfect feel-good entertainment pick to get with your best friends this fall.
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10 new games coming over the next 3 years?
To let fans experience the characters’ charm more directly, Hello Kitty‘s parent company Sanrio is serious about gaming this time. It has officially announced a new gaming brand, “Sanrio Games,” and is preparing to make a major push into the global gaming market. Best of all for fans, this isn’t a one-off collaboration: Sanrio has promised to release up to 10 new video games over the next 3 years. That means we’ll soon see more members of the Sanrio family in action on screens everywhere.
What’s in store for Sanrio’s first Nintendo Switch 2 party game?
What kind of game will the first title be? The answer is a party game, perfect for having fun with friends. Sanrio Games’ debut title will launch on Nintendo Switch and the highly anticipated next-generation Switch 2. Imagine inviting your best friends over for the weekend, each choosing a favorite Sanrio character and competing or teaming up in adorable stages. It’s the perfect way to liven things up. While no gameplay footage has been released yet, the party-game premise alone already has fans excited.
Sanrio Games’ debut title: Price and expected release date revealed?
You’re probably already eager to get your hands on it as soon as it launches! This highly anticipated party game for Nintendo Switch and Switch 2 is expected to be officially released in fall 2026. While the price has yet to be announced, similar Switch games suggest it could be priced between HK$ 350/NT$ 1,400 and HK$ 450/NT$ 1,800. You may want to set aside some entertainment money now: popular themed games often spark a rush to buy as soon as preorders open. This is sure to be a great addition to at-home get-togethers this fall.
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