You can now try Geisha coffee beans in Hong Kong: Dubai specialty coffee brand Roasters opens Asian flagship at Alexandra House in Central

Key highlights

• Dubai specialty coffee brand Roasters will open its Asian flagship store at Alexandra House in Central, Hong Kong, in mid-June 2026.
• A live roasting room sits at the center of the store, allowing guests to experience firsthand the rich aroma and sounds of coffee beans being roasted.
• The brand sources premium coffee beans from 24 countries, including Geisha beans scoring above 90 points and Cup of Excellence-winning beans.
• Beyond its premium coffee, the store offers a VIP room for private gatherings, along with an international all-day menu and artisanal baked goods.

As early summer 2026 begins, an anticipated new gathering spot is about to arrive in the heart of Central, Hong Kong. For women who rely on a cup of coffee to get into work mode on weekdays and seek out a quiet corner to unwind on weekends, this is news worth watching. Dubai’s premium specialty coffee brand, Roasters Specialty Coffee House, has announced that it will officially open its Asian flagship store in mid-June 2026. Hailed as a temple of lifestyle and multisensory experiences, the new store will occupy a prime ground-floor spot at Alexandra House in Central.

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Bringing Dubai’s luxurious sensibility to the heart of Central

Founded in Dubai in 2021, Roasters has become known in the specialty coffee world for its quality, scale, and innovation. Its first move into Asia, the Hong Kong opening positions the city as an ideal springboard for expanding the brand’s regional business and marks a key first step in its long-term expansion.

Co-founder and CEO Konstantin Harbuz said that while the brand began in Dubai, Hong Kong has always been one of the team’s favorite cities. They hope to bring their award-winning social gathering experience to Hong Kong, creating a lifestyle destination that goes beyond a traditional coffee shop.

The first thing to catch your eye when you enter the flagship store will likely be the live roasting room at its center.

Roasters will demonstrate their craft in front of guests, with the steady hum of the roasting machine accompanied by the rich aroma and crisp crackle of roasting coffee beans, creating a one-of-a-kind symphony for the senses. Co-founder Elza Shirokova emphasizes that this is more than a place to enjoy coffee; it is also a hub for business meetings and creative exchange. For those who need more privacy, the store also has an elegantly designed, fully equipped VIP room.

Selections from 24 countries that make rare Geisha beans part of everyday life

For coffee-loving women, the bean selection often determines whether they’ll return for a second visit. Roasters will bring its finest coffee beans from 24 countries to Hong Kong. Most excitingly, it will introduce several Geisha coffees scoring above 90 points, along with Cup of Excellence-winning beans.

Alongside precisely brewed espresso, this sensory journey is complemented by a world-class dining experience. The store has designed an international all-day menu, with freshly baked artisanal pastries available from morning to night to suit different cravings throughout the day.

The flagship store is set to officially open in mid-June. The next time you’re shopping in Central or need a polished meeting space, stop by Alexandra House and experience Dubai’s refinement and attention to detail for yourself.

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