JOUCOS steps into ceramics for the first time: bringing its classic little flowers into everyday life, and the first flower mug is just too cute

Key highlights

• JOUCOS is launching an early-summer limited-time experience space titled “Among Blooms,” revealing the brand’s recent explorations in ceramics for the first time and transforming its signature little flower motif into everyday objects such as vases and tableware.
• The hero piece, the “Flower Mug,” will make its debut at the event and officially go on sale. It holds 250 ml, is microwave- and dishwasher-safe, and is priced at NT$ 2,380. It is scheduled to launch on the official website at 22:00 on June 28.
• Also on display are two new ceramic pieces with rounded, full silhouettes: the “Marshmallow Flower Vase” and the “Marshmallow Flower Pedestal Bowl.” Currently for viewing only, details on their future release will be announced by the brand separately.
• The limited-time space incorporates natural landscaping with soil, herbs, and ivy, along with a hands-on flower-shaped leather coaster stamping experience. It gently extends the brand’s classic design language from fashion into the home and everyday life.

Every spring and summer, JOUCOS shares the landscapes and inspirations it is drawn to at the time in a different form. Following last year’s limited-time coffee space, JOUCOS presents “Among Blooms” this year, creating a limited-time experience space filled with the scent of fresh grass and the quiet feel of early summer while unveiling the brand’s recent explorations in ceramics for the first time.

What is most anticipated this time is JOUCOS’s transformation of its classic little flower motif into everyday objects. The space displays several ceramic works derived from the brand’s flower shape, from vases and tableware to studies in different forms. Each piece reflects the brand’s exploration of materials, lines, and handcrafted details. White ceramics stand quietly among soil, herbs, and ivy, making the space feel like a small corner naturally growing in early summer.

Among them, the debut “Flower Mug” will officially go on sale. The mug carries on JOUCOS’s signature floral imagery, translating soft, plump petal shapes into three-dimensional ceramic lines. Its 250 ml capacity is just right for everyday coffee or hot tea, and it is microwave- and dishwasher-safe, balancing its cute shape with everyday practicality. Alongside the Flower Mug, the space will also display the “Marshmallow Flower Vase” and the “Marshmallow Flower Pedestal Bowl.” The former features a rounded, full silhouette and a flower-shaped opening, allowing the vase itself to serve as home decor. The latter blurs the line between tableware and decorative objects and can be used to display fruit, jewelry, or small household items. Both pieces are currently on display only at “Among Blooms,” with release details to be announced later.

As part of the project, JOUCOS also invited friends of the brand and guests to try stamping flower-shaped leather coasters, preserving the classic little flower on everyday objects by hand. From ceramics and plants to leatherwork, “Among Blooms” is not only a limited-time early-summer event, but also a gentle attempt by JOUCOS to gradually extend its design language into everyday life. The JOUCOS Flower Mug is priced at NT$ 2,380 and will officially launch on the brand’s website at 22:00 on June 28, so save the date and time!

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