Tokyo’s trending “raw donuts” arrive in Hong Kong: new O'FOR DONUT opens in Mong Kok, with the strawberry cream-filled raw donut as the crowd favorite

In the rush of daily life, sometimes all it takes is a bite of dessert to ease the day’s fatigue. Nama donuts have been taking Japan by storm, and now you don’t have to fly to Tokyo to enjoy these airy treats in Hong Kong. New nama donut specialty shop O’FOR DONUT has officially opened at T.O.P in Mong Kok, bringing a simple, genuine kind of happiness.

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A soft texture somewhere between airy and springy

So-called “nama” donuts aren’t undercooked; the term describes their exceptionally delicate texture. Traditional donuts can sometimes feel too dense and overly sweet, while O’FOR DONUT offers a completely different experience.

The brand uses Japanese flour, its own tangzhong starter, and pumpkin dough, making everything fresh each day. Carefully controlled fermentation keeps the dough highly moist, light, and soft on the palate, with a gentle springiness like a fresh-baked donut that makes it hard to stop at just one.

More than 10 flavors: Which would you choose, slightly bitter matcha or sweet-tart berries?

At O’FOR DONUT, the most tempting sight is the display case filled with more than 10 varieties of cream-filled nama donuts.

If you enjoy bright, tart fruit flavors, try the popular “Strawberry Cream-Filled Nama Donut” (HK$ 25 / NT$ 100), where sweet-tart berry notes and silky cream unfold in layers. Tea lovers shouldn’t miss the “Kyoto Matcha Nama Donut” (HK$ 22 / NT$ 100), which balances a subtly bittersweet tea flavor with delicate milky notes. There’s also the “Mt. Fuji Citrus” (HK$ 24 / NT$ 100), inspired by Japan’s wintry snow scenes and pairing pure white cream with the tartness of citrus for a distinctly Japanese aesthetic.

Extending the happiness to Roman nama cream buns and French bouchées

Beyond the plump nama donuts, the dessert selection here is more extensive than you might expect.

The shop is also offering a line of soft, fluffy “Roman Nama Cream Buns.” The standout is the “Dubai Chocolate Nama Cream Bun” (HK$ 32 / NT$ 128), which draws on the recent trend with a rich chocolate exterior enclosing fresh cream and pistachio elements for layers of texture and flavor. Also worth noting is the “French Bouchée” series, inspired by bite-sized desserts: a crisp outer layer encases a soft nama donut. The “Black Forest Chocolate Bouchée” (HK$ 28 / NT$ 112), for instance, has a lingering, rich cocoa finish.

June grand-opening offer: buy three, get three free

To celebrate the opening, the brand is offering a limited-time deal from June 6 to 8, 2026. The first 30 customers each day who purchase 3 cream-filled nama donuts will receive 3 more in flavors of their choice for free. Customers 31 through 60 who purchase 3 will also receive a limited-edition “Dubai Chocolate Q Cake.” This weekend, invite some friends along and enjoy the comforting appeal of these Japanese-style desserts.

O’FOR DONUT Mong Kok store

Hours: 11:00 a.m. to 9:00 p.m.

Address: Shop 15, G/F, T.O.P This is Our Place, 700 Nathan Road, Mong Kok

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