Turns out Sam Smith is a secret foodie, and he’s opened a food account to share his favorite hidden restaurants

Key highlights

• Sam Smith recently quietly launched a food account, @samserved, where he shares restaurants he has eaten at around the world.
• Unlike typical celebrity check-ins, he films, orders, and tastes the food himself, even using “OINKS” (pig oinks) as his rating system, showing his genuine foodie side.
• The food map he has shared so far spans Tokyo, London, New York, and San Francisco, with everything from ramen, tendon, and croquettes to fish and chips, Italian restaurants, and Chinese food.

Sam Smith, who made “Stay With Me” a global hit, has quietly started a food account, “@samserved,” where he personally visits restaurants, orders, digs in, and even rates each place. From Tokyo and London to New York and San Francisco, this personal list may be the food guide you’ll want to save for your next trip.

• Related reading: MOS Japan Has Opened a Bistro! New Brand “MOSH Burger＆Bar” Arrives in Tokyo’s Ginza

Has Sam Smith quietly become a food YouTuber? His new food account documents favorite restaurants around the world

If you think Sam Smith’s social media is all about music, think again. He recently launched a low-key food account, @samserved, where he shares restaurants and dishes he discovers around the world. In nearly every video, he orders, tastes, and shares his thoughts himself. He also uses “OINKS” (pig oinks) as his rating system and affectionately calls his fans Piggies, fully showing his foodie side. Every recommendation comes from somewhere he has genuinely eaten.

 

Tokyo | From ramen worth lining up for to shrimp tendon, Sam Smith’s favorites

Images from IG / @samserved

Tokyo is one of the cities Sam Smith shares about most often. First up is Niku no Sato on Yanaka Ginza Shopping Street, where one bite of its signature menchi-katsu instantly won him over. Since the video features Fujii Kaze’s “Matsuri,” many fans have been hoping the two will collaborate someday. He then visited the long-established tendon restaurant Kaneko Hannosuke Tsukiji Main Store, where he ordered the popular shrimp tempura set meal. He kept making delighted expressions as he ate and was so excited afterward that he danced in the street, making his satisfaction clear. Kagari Main Store, a Ginza favorite, is where Sam Smith shows he is willing to line up for good food. He says he would wait for a bowl of ramen, and its rich yet delicate chicken paitan broth puts it on the list of Tokyo ramen spots worth visiting.

London | From hangover breakfasts to a restaurant that earned a perfect 10 OINKS

Images from IG / @samserved

Back home in London, Sam Smith’s recommendations feel a little more rooted in everyday life. Mick’s Fish Bar, which he has been visiting since he was 20, is still his favorite fish and chips spot, with its classic British flavors unchanged. He jokingly calls Hampstead’s Karma Bread Bakery his “hangover cure,” especially recommending the grilled cheese and hot tuna melt sandwiches. For a more formal restaurant worth booking, he recommends the classic London Italian restaurant The River Cafe. One creamy asparagus dish earned a perfect “10 OINKS” from him, and he jokingly described it as “Posh Pig”-level food.

New York and San Francisco | From Thai brunch to Chinese food, every stop is a surprise

Images from IG / @samserved

Beyond Tokyo and London, Sam Smith has also built up quite a list of favorite spots in the United States. Thai Diner in New York’s Chinatown, created by the team behind Uncle Boons, is considered one of the leading Thai bistros. He especially recommends the Thai tea French toast and signature Thai Coffee Monster. He also visited Julius’, a historic LGBTQ+ bar in Greenwich Village. It is more than just a bar; it is also considered one of New York’s most iconic LGBTQ+ historic landmarks.

In San Francisco, Sam Smith’s top recommendation is San Tung in the Inner Sunset. Its signature spicy chicken wings and Northern Chinese dishes are beloved by locals, and he even used its plain rice as a benchmark before giving it a perfect score. In Mill Valley in the Bay Area, Sol Food had him declaring, “This is the best steak sandwich I’ve ever had.” That one line says enough about the place’s standing in his mind.

Beyond celebrity recommendations, a genuine travel food list

Unlike many celebrities who share polished bistros or upscale fine dining, Sam Smith’s picks include fish and chips, ramen, croquettes, Chinese food, sandwiches, and tendon. Every restaurant is one where he has personally waited in line, ordered, and tasted the food before sharing his honest thoughts. This global food map put together by a “super foodie” is even more worth saving than any travel guide.

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