May's buzziest new makeup and skincare launches: From masks, lip colors, and eyeshadows to base makeup, you'll want to add everything to your cart

Whenever spring arrives and the seasons begin to shift, it’s often not the spring clothes in your closet that spark the urge for a refresh, but the makeup bag and skincare cabinet on your vanity. As spring settles in and temperatures and humidity quietly change, May also brings a dazzling lineup of new makeup and skincare launches that’s hard to ignore. From skincare saviors that calm and stabilize skin amid unpredictable spring weather to soft lip colors that instantly give your complexion a lively springtime glow, along with new eyeshadows with a delicate shimmer, POPBEE has rounded up May’s most noteworthy makeup and skincare launches for the seasonal transition. See all this month’s highlights worth adding to your cart at a glance. This list will be updated regularly, so stay tuned!

• Read more: April’s buzziest makeup launches: From lip color and eyeshadow to base makeup, you’ll want every one of them!

2026 Buzzworthy Skincare Launches 1. Jurlique Mask & Match Mask Collection

Three high-performance cleansing masks are newly available: a Deep Purifying White Clay Mask for excess sebum, a Soothing Hydrating Cream Mask that calms and moisturizes, and an Exfoliating Gel Mask to address dead skin cell buildup. The R&D team carefully selected the ingredients and researched materials grown on the brand’s farm to create a clean formula made with more than 98% naturally derived ingredients and 100% naturally derived fragrance.

Exfoliating Gel Mask (100 ml / $420)

Deep Purifying White Clay Mask (100 ml / $420)

Soothing Hydrating Cream Mask (100 ml / $420)

• Launch info: Now available

2026 Buzzworthy Makeup Launches 2. TOM FORD BEAUTY Soleil Summer Collection

TOM FORD’s new Soleil Summer Collection for this year captures the striking glow of the sun just before it dips below the horizon. Inspired by the shimmering light of sunset’s “Golden Hour,” it translates the golden afterglow across the sky and sea into delicate radiance in makeup, creating a dimensional, sunlit glow on the skin. With classic sunset shades and softly luminous textures, the collection creates refined summer looks that combine natural-looking radiance with sculpted definition, casting the warm hues unique to dusk across the face for a serene, captivating vacation mood as the light shifts.

Soleil Summer Eye Color Quad | 5 shades | HK$ 825

Soleil Summer Gloss Luxe | 10 shades | HK$ 395

SOLEIL BLANC PARFUM | 50 ml | HK$ 3,215

Soleil Summer Glow-Enhancing Palette | 4 shades | HK$ 650

Soleil Summer Moisturizing Lip Oil | HK$ 395

• Launch info: Now available

2026 Buzzworthy Makeup Launches 3. NARS Petal Play Limited-Edition Collection

Centered on the concept of “a touch of blooms, the beauty of petals,” the Petal Play limited-edition collection transforms spring’s soft, delicate light and the poetic beauty of petals into a range of essential products. Dreamy pastel packaging is accented with subtle floral silhouettes, creating an ethereal mood reminiscent of a spring breeze. For eyes and cheeks, the quad eyeshadow palettes come in warm-toned #Spring Fever and cool-toned #Bloom. Their mix of shimmer and matte finishes can be easily layered into a dreamy floral eye look with impressive depth that stays put for up to 8 hours. The blushes come in coral #Amused and soft pink #Loves Me Not, using pure pigment blending technology to give cheeks fresh, lively color for up to 16 hours. For lips, Afterglow Lip Shine is infused with pomegranate flower complex and red raspberry seed oil, and comes in pearly soft apricot #Leap Of Faith and rosy pink #New Dawn. It delivers up to 8 hours of intensive hydration and a glassy, dewy shine.

2026 Buzzworthy Makeup Launches 4. ettusais “Sunflower Lash” Collection

For spring 2026, ettusais is launching its Dramatic Lengthening, Volumizing & Curling Mascara (HK$ 129), inspired by “sunflower lashes” and designed to enhance every aspect of your lash look. Its first-ever “Godzilla comb” is modeled after Godzilla’s dorsal fins. The rounded comb’s ridges and precisely calculated spacing make it easy to coat every lash without getting product on the eyelids, creating long, full, defined clusters with no special technique required.

Alongside the mascara, the brand is also launching several eye products this season to create a romantic cherry blossom mood. The Eye Brightening Color-Correcting Cream (HK$ 155) has a dual-texture design: the pale pink cream corrects dullness, while the pearly shade plumps up the aegyo-sal, providing a hydrating, brightening base for the rest of your eye makeup. [cite: 222, 225, 227, 230][cite_start]Pair it with the new Deep Dimension Duo Eye Color in 24 Glowing Rose (HK$ 115), which blends pearly rosy pink with shimmering light lavender for a dreamy effect. Finish with the Ultra Fine Lasting Liquid Eyeliner in 02 Mocha Black (HK$ 125), whose metal stabilizer and artisan-level memory tip precisely define a soft, polished eyeliner look.

2026 Buzzworthy Makeup Launches 5. shu uemura Silky Lip Serum Tint Oil

The Silky Lip Serum Tint Oil (HK$ 330) is an instant 3-in-1 formula developed specifically to correct Asian lip tones. Made with up to 93% lip-care base ingredients and nourishing ingredients such as camellia oil, it locks in moisture for up to 24 hours while giving lips a plump, dewy glow. Its jelly-like texture is smooth and non-sticky, with a soft green tea scent. The patented dual-sided applicator also allows for precise application without a mirror.

The collection includes eight shades designed to correct different lip-tone concerns. The “pigment-neutralizing” range includes mint jelly, which helps reduce redness, and pink icing, which softens lip color saturation. High-saturation pinks such as pink glaze add bright vitality to pale lips. The balancing nude range offers honey nude and maple swirl to help balance natural lip pigment based on skin tone for a natural, harmonious overall look.

2026 Buzzworthy Makeup Launches 6. fresh Sugar Tinted Lip Treatment Balm

This treatment balm features an ultra-sheer, creamy texture with tempting summer fruit scents. One light swipe gives lips a juicy, plump, hydrated look. The collection comes in three fresh fruit shades: soft pale pink “Watermelon Splash,” clear, glossy “Mango Crush,” and translucent orange-red “Citrus Pop.”

The formula combines fresh’s signature Active Sugar to soften and moisturize lips, verbena-derived peptides to strengthen the lip barrier, and hyaluronic acid microspheres for an instant plumping effect. Clinical testing shows that it can significantly increase lip barrier moisture by 31%, while providing 24-hour hydration and repair to soothe dryness and discomfort. Along with deep lip care, the balm leaves a silky, translucent, non-sticky finish that makes everyday care a pleasant sensory experience.

2026 Buzzworthy Makeup Launches 7. GUERLAIN KISSKISS Bee Glow Matte Lipstick

This is the brand’s first long-wearing, transfer-resistant lipstick infused with honey. Its core formula combines natural treasures from the beehive with innovative technology: honey provides 24-hour hydration, beeswax offers exceptional comfort, royal jelly stimulates hyaluronic acid production to plump lips, and honey extract smooths lips and promotes collagen production. The laboratory also added a dual-polymer system to help the lipstick meld naturally with the lips, delivering lightweight color that lasts for 24 hours with minimal transfer.

Inspired by the dreamlike feeling of walking through a garden, the collection features 20 richly pigmented matte shades, including bright 510 Petal Red and alluring 391 Vivid Rose. The lipstick also carries a fragrance interpreted by fragrance creative director Delphine Jelk, with notes of honey, orange blossom, and vanilla. The new gold lipstick case has a slim, multifaceted design with a honeycomb pattern for improved grip. To support sustainable beauty, it is refillable (refill HK$ 310), significantly reducing packaging waste and carbon emissions. Customers can also visit a boutique to have their lipstick case engraved with a personal touch, creating a one-of-a-kind beauty piece.

2026 Buzzworthy Haircare Launches 8. LUSH “Salt” Refreshing Haircare Collection

As temperatures rise, midsummer is quietly knocking at the door. Heat and humidity bring the summer frustration everyone knows too well: flat roots and sticky hair. This summer, LUSH’s “Salt” collection of refreshing haircare products centers on hand-harvested sea salt, combined with a range of nourishing ingredients, for a fresh summer hair revolution and beautiful hair days ahead.

Big Shampoo HKD 280 / 310 g; HKD 470 / 640 g

Oaty Cream Shampoo HKD 160 / 100 g; HKD 320 / 230 g; HKD 530 / 490 g

Ginger Shampoo HKD 290 / 275 g

Black Sesame Double Cleanse Shampoo Bar HKD 110

Wasabi Shampoo
Wasabi Shan Kui Shampoo
HKD 160 / 110 g; HKD 320 / 300 g;
HKD 530 / 600 g; HKD 870 / 1,100 g

• Launch info: Now available

2026 Buzzworthy Skincare Launches 9. Guerlain New Orchidée Impériale Light Cream

Orchidée Impériale Light Cream HK$ 4,250 / 50 ml

The Light Cream offers two distinct benefits: exceptional hydration and visible anti-aging action. It meets the needs of skin seeking a balanced oil-moisture level and a soft matte finish. Its fresh formula contains 97% naturally derived ingredients¹ to instantly deliver deep hydration. After application, skin surface temperature can drop by 1.8 degrees Celsius². At the heart of the formula is a high concentration of ectoine (ectoine), a true moisture barrier that creates a protective microenvironment around youth proteins, increasing their heat resistance and optimizing skin’s natural defense mechanisms³.

Creating a formula that balances hydration and a matte finish is a real technical challenge. Its core formula contains two patented hyaluronic acids with different molecular weights⁴, along with a mattifying complex made up of sebum-regulating zinc and pore-refining active ingredients.

Delicate, fresh, and lightweight, this new version of the Orchidée Impériale cream gives the complexion an ideal clear matte finish and an imperceptibly light, comfortable feel. Combining technical innovation with sensory artistry, it offers a new form of long-lasting care and repair.

2026 Buzzworthy Beauty Launches 10. KATE New “Weeping Goddess” Collection

Weeping Goddess Tear-Resistant Liquid Eyeliner HKD 100

Weeping Goddess Tear-Resistant Mascara HKD 109

Weeping Goddess Quick-Remove Mascara Remover HKD 79

Tears and shine are the truest language of the soul. KATE has launched its new “Weeping Goddess” collection, encouraging women to express their true emotions without fear. Beauty should not restrict emotional expression. Named after the resolute strength of the eyes, the Tear Goddess series includes the “Tear Sword” liquid eyeliner and “Tear Shield” mascara, developed to withstand tears, sweat, and rubbing. Its long-lasting liquid formula keeps eye makeup intact and flawless even in emotional moments.

2026 Buzzworthy Beauty Launches 11. Supergoop! | Mineral Matte Sunscreen Collection

SUPERGOOP Mineral Matte Sunscreen SPF 40 HK$ 340 / 45 ml

Founded by Holly Thaggard in 2005, Supergoop! was inspired by her close friend’s experience with skin cancer. The brand is committed to developing effective, comfortable sun care products that change how people think about sunscreen and incorporate it into their daily routines. Supergoop! believes sunscreen is not only an important step in protecting skin, but an essential daily ritual.

As a pioneer of the “undetectable sunscreen” concept, Supergoop! uses innovative formulas to challenge the idea that sunscreen has to feel heavy or leave a white cast, creating lightweight products that sit comfortably and naturally on the skin. The brand combines sun protection with skincare and makeup benefits, allowing sunscreen to fit naturally into daily care and improve the overall look and feel of skin.

Supergoop! believes sun protection is more than skin defense; it is an essential part of daily life. The brand is dedicated to incorporating sunscreen naturally into every step of skincare, from everyday care to touch-ups anytime, for easy, continuous protection. Through ongoing formula innovation, its sunscreens combine efficacy with an enjoyable experience, redefining the everyday value of modern sun care.

2026 Buzzworthy Beauty Launches 12. M·A·C Spring/Summer Makeup Launches

Glow Play Satin Blush HK$ 345 (29 shades)

Professional makeup brand M·A·C is once again leading a beauty revolution with a highly anticipated lineup of new products, setting new standards from base makeup and contour to lip color. This season, M·A·C focuses on reshaping facial proportions and delivering rich color payoff with the new Glow Play Satin Blush, Crystal Glaze Glass Tint, and Squirty Face & Body Illuminator. Precise sculpting meets vivid lip color to create layered, dimensional looks, letting you define your own beauty proportions and create a range of spring and summer makeup looks.

Crystal Glaze Glass Tint HK$ 200 (16 shades)

Squirty Face & Body Illuminator HK$ 275 (4 shades)

This finely milled, soft-focus powder blush makes cheeks look brighter, with buildable, blendable coverage that stays true to color for up to 12 hours. The new collection comes in natural matte and radiant finishes, with 29 classic shades and shades inspired by the brand’s lipsticks, developed by professional makeup artists. They include popular bestsellers Velvet Teddy, Candy Yum-Yum, and Thanks, It’s M·A·C!. The formula is designed to deliver beautiful color to the face and cheeks, while its innovative texture blends easily and layers perfectly for a silky feel and lightweight finish.

2026 Buzzworthy Skincare Launches 13. New Sulwhasoo Concentrated Ginseng Renewing Products

Concentrated Ginseng Renewing Serum HK$ 630 / 60 ml, HK$ 840 / 90 ml; Concentrated Ginseng Renewing Eye Serum HK$ 660 / 20 ml

Dedicated to “longevity skin” research, Sulwhasoo is extending the restorative power of its hero line to the eye area with the new Concentrated Ginseng Renewing Eye Serum. It contains the exclusive ingredient Ginseng Caffeine™, which activates moisture circulation and replenishes collagen. The cooling white porcelain applicator included with the bottle provides a -5.0°C sensory experience, instantly reducing eye puffiness by 12.6% and visibly improving eyelid firmness in 4 weeks. The hero Concentrated Ginseng Renewing Serum contains the patented ginseng ingredient LYMPHANAX™, naturally aged for 500 hours. Through E.G.R.3 technology, it reactivates skin’s self-repair function at the cellular level, strengthens the barrier, and improves dryness, fine lines, and other signs of aging.

2026 Buzzworthy Beauty Launches 14. SUQQU 2026 Global Summer Collection “MAGIC HOUR”

Inspired by “MAGIC HOUR,” SUQQU’s 2026 summer collection turns the dreamlike gradient of colors in the sunset sky into makeup products. The campaign visuals feature several key products, including two classic four-shade eyeshadow palettes in brilliant golden-brown and soft pink-lilac tones that perfectly capture the layers of the sunset afterglow. The collection also includes Pure Color Blush with a signature gradient appearance, transitioning delicately from sunset orange to twilight purple. The visuals also show several dewy-finish lipsticks and two nail polishes that echo the colors of the evening sky. With luxurious gold packaging and mirror-like reflections, the overall imagery showcases SUQQU’s signature refined elegance, adding a mysterious, brilliant glow to summer makeup looks.

2026 Buzzworthy Beauty Launches 15. Yii UV Protector High-Performance Watery Sunscreen Emulsion

Yii UV Protector High-Performance Watery Sunscreen Emulsion HK$ 280

Yii has launched its core defense product, UV Protector High-Performance Watery Sunscreen Emulsion, designed to create an “invisible protective cloak” for skin. Co-developed with Japan’s ANDS Corporation, it sets a new standard for “physical UV protection, antioxidant defense, and shielding.” To address the risks of long-term blue-light exposure from electronic devices, it contains iron oxides proven to physically reflect and scatter up to 90% of blue light (400-500 nm), blocking photoaging at the source. The 100% pure physical sunscreen formula provides the highest level of SPF 50/PA++++ protection and is free of fragrance, mineral oil, and paraben preservatives, making it suitable even for the delicate eye area and sensitive skin. It also has Japan’s highest two-star water-resistance rating, maintaining protection for 12 hours in hot, humid conditions without leaving white streaks from sweat. Its mirror-like invisible barrier technology also works as a makeup primer to prevent foundation from oxidizing and turning yellow, while skincare ingredients such as silk powder and porcine placenta extract balance antioxidant care, repair, and brightening.

2026 Buzzworthy Skincare Launches 16. First Aid Beauty Hydrating Treatment Pads

Ultra Repair Hydrating Pillow Pads 60 pads – HKD 340

These gentle, skin-friendly daily treatment pads instantly soothe skin and boost moisture absorption, helping your follow-up moisturizing products work more effectively. Soaked in a concentrated essence, they contain colloidal oatmeal, ceramides, squalane, and cica to provide the first nourishing layer of hydration. They are proven to improve skin’s ability to absorb moisture while strengthening its moisture barrier. They can also be used as a leave-on spot treatment to give especially dry areas extra care.

Bright + Glow Facial Radiance Pads 60 pads – HKD 340

These gentle daily exfoliating pads are suitable for sensitive skin and contain an AHA fruit acid complex designed for everyday use. They help brighten skin tone, smooth texture, and prepare skin for makeup. Combining glycolic acid and lactic acid, the pads gently remove dead skin cells and can be used on the face, neck, and décolletage to refine the look of pores and leave skin smoother and more luminous for a smooth, flawless makeup base. The mild formula is suitable for daily use, even on sensitive skin.

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