Pajamas Hollywood Stars Are Falling For: Pure Cotton Sleepwear From 150-Year-Old Roman Shop Schostal Originals

Zendaya and Anne Hathaway both wear them off-duty~

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Summary

  • A century of Italian craftsmanship: Founded in Rome in 1870, the brand has stayed committed to high‑quality pure cotton and classic piped tailoring, keeping its understated elegance for over a hundred years.
  • Quiet star power: Countless celebrities, including Zendaya, Anne Hathaway and director Wes Anderson, are loyal customers of the brand.
  • Accessible luxury experience: Compared with luxury pieces that easily run into the thousands of euros, Schostal’s classic pajamas are priced at around €130, offering impressive quality for the price.
  • Retro romantic setting: The store retains its teak shelves and vintage display cabinets, so stepping inside feels like being immersed in old Roman memories.

When we’re seeking the ultimate in comfort, good taste often lies not in runway gowns but in the pajamas we change into once we’re home. If you’ve ever looked at the personal shopping lists of Zendaya, Anne Hathaway, or even director Wes Anderson, you may have noticed that the pajama brand they love isn’t from a major luxury house or a pricey Fashion Week collaboration. It comes instead from Schostal Originals, a 150-year-old shop tucked away on a street in Rome.

150 Years of Understated Romance

Schostal Originals, a 150-year-old pajama shop in Rome loved for its classic quality by Zendaya and Anne Hathaway

Founded in 1870, Schostal Originals is located among Rome’s old streets and alleyways. Step through its dark wooden doors, and you’ll find neatly stacked boxes, teak display shelves, and an old-fashioned brass counter, all lending the space an elegance shaped by time.

There is no elaborate modern advertising or packaging here, yet the shop quietly draws stars and literary figures from every field. From actor Zendaya to director Wes Anderson, many notable visitors make time to stop by whenever they’re in Rome, picking out a few sets of pajamas and cotton shirts. Its enduring appeal comes from the brand’s near-stubborn insistence on detail.

Good Taste Is in the Details of Pajamas

Schostal Originals, a 150-year-old pajama shop in Rome loved for its classic quality by Zendaya and Anne Hathaway

Schostal Originals is best known for its classic cotton pajama sets with piped trim. Made from high-quality 100% cotton that feels exceptionally soft against the skin, the fabric is lightweight, breathable, and gets softer with every wash. Clean-cut tailoring and refined contrast piping preserve the precision of traditional Italian tailoring while bringing an easy, relaxed sense of style.

At around EUR 130 per set, they offer quality that feels genuinely worthwhile, given their fine stitching and durability. Beyond the classic pajamas, the shop’s cotton robes, vintage short-sleeved one-piece sleep shirts, and cashmere ankle socks are also popular pieces that those in the know like to buy in every color.

How to Choose Your Schostal Style?

Schostal Originals, a 150-year-old pajama shop in Rome loved for its classic quality by Zendaya and Anne Hathaway

For those drawn to a simple, easygoing style, the brand’s popular men’s shirt-style pajama collection is the top pick. Many women intentionally choose men’s pajamas one size up for a slightly oversized, relaxed silhouette. To bring that romance into your everyday wardrobe, try unbuttoning two buttons on the pajama top and pairing it with washed denim for an easy Italian look with a sense of quality.

If you’re planning a trip to Rome soon, consider visiting Schostal Originals’ physical store to take in the old-school romance of its wooden display cabinets and friendly staff. If you can’t make it to Italy just yet, the brand’s website also offers international ordering, so you can experience at home the premium comfort that even Hollywood stars can’t get enough of.

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